10 Ways to save time as a busy podcaster

10 Ways to save time as a busy podcaster
Audience
10 Ways to save time as a busy podcaster
/
Episode September 02, 2021 00:17:21

Hosted By

Matt Medeiros Stuart Barefoot

Show Notes

Today’s episode is all about saving time as a podcaster, especially a solo podcaster. 

Running a podcast resembles running a small business more than you might have guessed...or hoped. 

As small business owners, you’re responsible for wearing many hats. If you’ve ever launched a business, you quickly found out that not only are you the owner but you’re also the: 

  • Head sales person
  • Customer support lead
  • Accountant
  • Janitor
  • Food runner
  • And the president! 

If you’re a solo podcaster, you’re responsible for: 

  • Producing the content
  • Creating the content
  • Wrangling logistics like guests and recording time
  • Audio engineer
  • Marketer and promoter
  • Coffee addict (sorry, that’s just me) 

Lots there right? Here’s the good news...many of us who are solo podcasters are also small business owners...yay. Wait, I said good news didn’t I?

That means with everything else we have going on how the heck are we going to produce a successful podcast with the limited time that we have? I’ll reveal some of the helpful tools, apps, and theories I’ve leveraged over my career as a podcaster. 

By the end of this episode, hopefully you can take a few nuggets of this wisdom away with you. 

Hey, by the way, if you’re looking for a great place to start your podcast or maybe you’re bored with your old podcast host -- look no further than Castos.com! That’s us, that’s who makes this podcast. We’re building a platform for the podcaster like you, who desire something clean, fast, and powerful for all of your podcast needs. Want to start a podcast network? Check! How about connecting up to your WordPress marketing website? Done! Sell private podcasts or members-only content? You bet! 

Learn more about Castos at castos.com or drop us an email [email protected], tell them you heard it here, on the Audience podcast. 

Start with the mindset

Please don’t skip past this section, I know you might have rolled your eyes a bit, but I think this is important -- especially if you’re a new podcaster. Getting in the right mindset sets the foundation to managing your time as a busy podcaster. 

Tip #1: What’s your goal?

We need something to measure, something that gives you feedback that reassures you’re headed down the right path. 

I don’t care what it is. It could be downloads, retweets, email subscribers, ad revenue -- give yourself something to aim for, which will help you build processes in the future to save time and become more efficient. 

P.s. if you’re brand brand brand new, with no goals, I always love to point to growing an email list first. Jump on something like Mailchimp.com to make that process easy. 

Tip #2: Develop the plan

I’m a terrible planner. Maybe like you, my super power is just diving into a creative project and...creating. 

Starting something new is exhilarating and a chance to show the world something new you’re capable of. Until 3 months from the starting line you’re just clicking the dozens of open tabs in your browser thinking of something new to do. 

Have some structure heading into the show like:

  • Define a solid show premise to keep you on track
  • Outline guests or topics ahead of time
  • What’s your go-to market strategy
  • When will you measure and reflect on the goals you set

Plans can be complete plans like outlining seasons OR having plans for each episode. I built a career on podcasting not having plans for shows and guests, and while I could fly by the seat of my pants for a while, it catches up to you, I promise. 

Even having 3 - 4 bullet points readily available for your show recording will save you from the pitfalls of creating lackluster content. 

Tip #3: It’s your show; there are no rules

Guess what? You’re not really competing with anyone else. YOU are your biggest enemy right now. 

Not the show you’re trying to mimic or the lavish lifestyle you see your favorite YouTuber living...No, it’s you.

The last tip I have for mindset is to give yourself room to create and learn to love the process. I can guarantee you that once the honeymoon phase of podcasting wears off, you’re going to try to find something else to do. It’s easy to give up on a podcast when there’s so much else to do. 

Don’t let your show podfade! 

If you set a goal and formulated a plan, you’re on the right track. If time is an issue, don’t do a weekly show. Stick to a twice-monthly schedule, instead. Same advice for promoting and marketing your show. If content creation is all you have time for, cut that in half and spend the other half promoting your show. 

If you like to take vacations in the summertime, take a break! Make podcast seasons or dip into your emergency content vault to fill your airwaves. 

Bottom line: produce the show however you see fit, to a degree that displaces the chance for burn out from the work ahead. 

Tip #4: The power of a pre-interview

You ever remodel a house and say, “We should have just knocked it down and started over, it would have been cheaper.” 

That’s how I’ve felt about the dozens and dozens of episodes I’ve published where I wasn’t prepared. And I don’t mean not prepared in the technical sense, but in the good content + knowing who I’m talking to, sense. 

There comes a time in the “interview show” podcaster’s life where you start running out of people that you know to be a guest and find yourself in front of people that you don’t have a background on. 

Sure they know the premise of the show and their LinkedIn profile looks good, but have you built any rapport in the split seconds after hitting record? Do you know the exact 1 or 2 topics you can punch in to produce quality content? How about tension, the core of great storytelling? 

The pre-interview is something I’ve arranged for all the guests I interview on my shows. I spend 10-15 minutes total, really giving them the broad brushstrokes of what I expect out of them as a guest: 

  • Good sound
  • Good lighting
  • Good energy
  • Give me 1 or two topics you’re GREAT at talking about
  • Is there a single takeaway lesson or value for my audience
  • Where is the tension? Let the guest elaborate 

Being prepared like this is what avoids the “we should have knocked this episode down” feeling after you spend an hour with someone you don’t know barely holding on to a conversation to save your life. 

Commit to the pre-interview! 

Tip #5: Guest wrangling with the SavvyCal app

Podcasts guests can be like herding cats. 

Picking a time to meet, letting them know which tool you’re using to record, mic checks, and head shot photos can all be a bit daunting. 

Luckily, there’s a few ways you can tackle this and at the core, at least for me, is a tool called SavvyCal.

SavvyCal lets you connect your calendar or multiple calendars up to a shareable link to give out to your future podcast guests. It automagically connects their availability across timezones to give them the ability to pick a time that works well for the both of you. 

Here’s a few ways I use it: 

  • Separate links for pre-interview vs real interview
  • Limit scheduling slots for either type. I.e. I’ll do 3 pre interviews in a week because they are short, but only 1 real interview because they are longer + more energy consuming. 
  • Auto redirect to a landing page of requirements

What's that you say, a landing page for requirements

Another valuable time saving feature would be to have your guest read through your requirements, to reemphasize the importance of a good show or to upload a headshot photo for you to use in the podcast featured image.

This is a massive time saver across pre-interviews, interviews and post show email follow-ups.

Tip #6: Easy recordings + audio quality

If you’re in the early days of your podcast production, maybe you’re using something like Zoom or Skype to record your episodes. And then maybe, you want to start pushing the quality of your audio up a few notches. 

Fumbling around with complex audio editing tools does not equal a time saving formula. 

So do what I did for a long time, and still do for some podcasts I work on, use a better recording platform to make your episodes sound better without having to do much heavy lifting. 

It’s not audio engineering or heavy editing, but I use a platform called Zencastr which will automatically sync up your individual audio tracks and normalize them through their production tool. 

You have to pay for it, but it’s a huge time saver to make the show sound somewhat good without having to do a lot of heavy lifting. 

Tip #7: Extend your audio editing with Hindenburg or Descript (or both) 

I used to spend hours editing a 45 minute minute interview. 

The days of using ecamm skype call recorder + adobe audition would send me down an audio engineering rabbit hole that I had no business doing. 

Once I started using Zencastr as a competent recording platform, about 6 months ago I shifted to using the Descript audio editing software. 

I switched for a few reasons: 

  • I could edit audio via text, not waveforms
  • I could automatically clean up filler words with a push of a button
  • It was much easier to create mashups and audiograms
  • I could also get a transcription out of it

Descript as a MASSIVE time saver for me. Die hard audio engineers probably won’t use it, but you can export to other DAWs if you’re going to get into the nitty-gritty of audio engineering. 

I will say that, at least at the time of this recording, Descript lacks on the audio enhancement tools. Sure it’s got basic EQ and compression, but I never found it all that compelling. 

Recently I discovered Hindenburg which has an extremely competent + user friendly interface for recording audio. Now I use Hindenburg to record at the source, at least on solo episodes like this one, and then export to Descript for the bigger chunks of editing. 

Adding another _thing_ to a workflow certainly is the opposite of time savings, but it does pay off in a better sounding show in the long run. Plus, less futzing around with making a better quality audio. 

Tip #8: Maybe it’s time to spend some money on equipment

Cover your ears if you’re just getting started. 

Lots of people ask me about the equipment they should get for their podcast. It’s the glitz and glamour of becoming a podcaster. When in reality, it's easy work and oftentimes expensive work, depending on what you’re buying. 

Newsflash: it doesn’t make your show any better, at least in the important areas like great content + getting it in the earbuds of your audience. 

The difference between a $99 Audio Technica ATR-2100x microphone vs a $399 Shure SM7B microphone is only marginally better for most of us. 

While the cost is 4 times more expensive, you certainly won’t be able to hear a 4 times better sound. However, great hardware will save you lots of time when you do get to the point of where you want to push the audio quality boundaries. 

If you find yourself spending lots of time editing EQ, compression, noisegate, etc in software editing tools, that’s where the great hardware steps in. Record your audio at the highest quality at the source, so you’re not left spending hours on adjustments. 

I don’t want to turn this segment into a whole hardware episode, but the devices that do come to mind for time savings beyond a better microphone are: 

  • Something like a Rode Procaster. It’s a podcast studio in a box, it would take a whole episode to explain, just check it out. 
  • Fethead or Cloudlifter in-line amplifier. These little but mighty devices really boost the power of a microphone depending on what digital adapter you’re plugged into. 
  • Universal Audio Arrow Audio Interfce is a very expensive ($499) and complex device that can really dial in better quality audio if you want to spend time with it. 
  • Streamdeck is a great tool for transitions and controlling livestreams. Like a lot of these items, it’s not earth shattering, but can add a nice bump to your production quality if you stream your shows.

Tip #9: Automation

This isn’t a one size fits all solution. Automation can come in many different forms and tools, which largely will depend on your aptitude for these things and where you’re at with your podcast. 

I’m going to break it down into 3 different sub categories:

  • Automation for workflow via Zapier
  • Social media promotion via Buffer
  • Email notification + promotion via Mailchimp

Another caveat is, none of these tools are set in stone. All 3 have alternatives you can seek out or pair up with. The following concepts are just what I’ve used before. 

Zapier

Zapier is like the glue for apps across the web. Want to send a file from Dropbox to Auphonic for audio processing? You can do it. Take your WordPress blog post and drop it into a shared Airtable database for collaboration? Easy peasy. 

Zapier can automate a lot of things in your podcast based on triggers. Someone books a Savvycal time with you, automatically have Zapier set up a Zencastr room + fire off a welcome email to them. 

Your creativity (and the apps they support) are the limits. 

Buffer

I love Buffer to schedule all of my Twitter or LinkedIn promo items. I love the simplicity of it, coupled with the calendar view. There is something familiar about seeing all of my work in a 30-day view that I’m comfortable with. 

If you’re busy like the rest of us, maybe getting to tweets early morning or on the weekends isn’t going to fly. Or maybe you want to queue up 10-15 posts based on 1 episode you publish, make your life easier using something like Buffer. 

Mailchimp

Email automation can be the king of delivering your past valuable content. Like Zapier, your creativity is the limit here. But if you’re pushing your listeners to join an email list as part of your call to action, why not send out an automated series of emails that helps with repurposing your favorite podcast episodes. 

Get someone hooked immediately on past content that was amazing and get them sharing to resurface these episodes to increase awareness. 

Marketing + promotion on auto-pilot. I love it!

Tip #10: Outsource it!

Okay, okay, I know this is a bit of a cheesy #10, but hear me out: If your podcast is earning a living, through ads or a service based ROI, get the busy work off of your plate! 

Look at your podcast in quarters: 

  • ¼: Planning, research, outreach, logistics
  • ¼: Content creation (recording, streaming, filming, etc)
  • ¼: Editing and producing clips
  • ¼: Promoting 

If you could outsource 25-50% of the work you don’t want to do, think about how much that clears your mind (and your plate!) to make the other components that much better. 

Grab someone from your team, a friend, a freelancer or hey (shameless self promotion) if you want an experienced & professional team to do it, hire us at Castos! We have an award winning production team waiting to help take the busy work of podcasting off your plate. Learn more at Castos.com/services

Conclusion

A successful podcast takes a lot of work. 

Lots of moving parts and lots to do to get it top of mind with our Audience. Take it one step at a time and don’t give up! The hidden benefits of podcasting are yet to be discovered! 

If you enjoyed today’s episode, just go on Twitter and share it with others. If you’re listening in a pdocast app hit the share button and post it to your favorite social media channel. If you’re listening in a Podcast 2.0 app...well, we don’t get streaming satoshis here, I’m sorry. 

The best value for us is to check out Castos.com if you’re looking for a new podcast host and leave us a review on Podchaser.com. Search for Audience on podchaser.com and rate us, we’d appreciate it. 

Okay, I’m Matt and I’m done for today! See you in the next episode.

View Full Transcript

Episode Transcript

Speaker 0 00:00:07 Time-savings for podcasters. Today's episode is all about saving time as a podcast or especially the solo podcast or running a podcast, resembles running a small business more than you might have guessed or hoped as a small business owner. You're responsible for wearing Speaker 1 00:00:23 Many hats. If you've ever Speaker 0 00:00:25 Launched a business, you quickly found out that not only are you the owner, but you're also the head salesperson, customer support, lead accountant, janitor food runner, and the president. If you're a solo podcaster, you're responsible for producing the content, creating the content, wrangling logistics like guests and recording time, audio engineering, marketing, and promotion, coffee addict. Sorry that, that, that one's just for me, but there's lots of there, right? And here's the good news. Many of us who are solo podcasters are also small business owners. Yay. Wait, did I? I said this was good news. Didn't I? That means with everything else we have going on. How the heck are we going to produce a successful podcast with the limited time that we have I'll reveal some of the helpful tools and apps today. Theories I've leveraged over my career as a podcaster. By the end of this episode, hopefully you can take away a few nuggets of wisdom. That'll help. And Hey, by the way, if you're looking for a great place to start your podcast, or maybe Speaker 1 00:01:30 You're bored with your old podcast, hosts look no further than us [email protected] We're building a platform for the podcasts are like you who desire something clean, fast and powerful for your podcast needs. Want to start a podcast network check. How about connecting up with other WordPress marketing websites done sell private podcasts or members only content you bet. Learn more about Castillo's at casto.com or drop us an email. [email protected] Tell them you heard it here on the audience podcast. Speaker 0 00:02:05 Start with the mindset. Please. Don't skip past the section. I know you might've rolled your eyes a little bit, but I think it's important, especially if you're a new podcast or getting in the right mindset, sets the foundation to managing your time as a busy podcaster. So let's get into tip number one, tip number one, what's your goal. We need something to measure something that gives you feedback that reassures you're headed down the right path. I don't care what it is. It could be downloads, retweets, email subscribers, add revenue, give yourself something to aim for which will help you build a process in the future to save time and become more efficient as a podcast or PS. If you're a brand brand, brand new with no goals, I always love to point to growing an email list. First, jump on something like mailchimp.com, which we'll talk about in a few moments to make that process easy. Speaker 0 00:03:00 Tip number two, develop the plan. I am a terrible planner. Maybe like you, my superpower is just diving into the creative project and creating, starting something new is exhilarating and has a chance to show the world something you're capable of until three months from the starting line. You've just been clicking around that. Doesn't open tabs in your browser, thinking of something new to do, have some structure heading into the new show, like defining a solid show premise to keep you on track, outline guests or topics ahead of time develop a go-to market strategy. And also when will you measure and reflect on the goals that you've set plans can be complete plans like outlining seasons or having plans for each episode, mind you. I built a career on podcasting, not having plans for any of the shows or any of the guests. And while I could fly by the seat of my pants for a while, it catches up to you. Speaker 0 00:03:57 I promise even having three or four bullet points readily available for your show recording will save you from the pitfalls of creating lackluster content. Tip number three. It's your show. There are no rules. Guess what? You're not really competing with anyone else you. Yes, you are the biggest enemy right now. Not the show you're trying to mimic or the lavish lifestyle. You see your favorite YouTuber living. No, no, no. It's you. The last tip I have for mindset is to give yourself room, to create and learn to love the process. I can guarantee that once the honeymoon phase of podcasting wears off, you're going to try to find something else to do. It's easy to give up on a podcast when there's so much else going on in your life. Don't let your show pod fade. If you set a goal and a formulated plan, you're on the right track. Speaker 0 00:04:52 If time is an issue, don't do a weekly show, stick to a twice monthly schedule. Instead. Same advice for promoting and marketing. Your show. If content creation is all, you have time for cut that in half and spend the other half promoting your show. If you'd like to take vacations in the summertime, take a break, make podcasts, seasons, or dip into your emergency content vault to fill your airwaves bottom line, produce the show. However you see fit to a degree that displaces the chance for burnout from the work ahead, tip number four, the power of a pre-interview you ever remodel a house and say, we should have just knocked it down and started over. It would have been cheaper. That's how I felt about dozens and dozens of episodes, probably and dozens and dozens I've published where I wasn't prepared. I don't mean not prepared in the technical sense, but in the good content plus knowing who I'm talking to sense. Speaker 0 00:05:49 Let me frame that for you. There comes a time in the interview show podcasters life, where you start running out of people that you know, to be a guest, find yourself in front of people that you don't have any background on. Sure. They know the premise of the show and their LinkedIn profile looks good, but have you built any rapport in the split seconds after hitting record? Do you know the exact one or two topics you can punch into to produce quality content? How about tension? The core of great storytelling. The pre-interview is something I've arranged for all guests. I interview on my shows. I spend 10 to 15 minutes total really giving them the broad brush strokes of what I expect out of them as a guest, things like good sound, good lighting, good energy. Give me one or two topics you're great at talking about. Speaker 0 00:06:39 Is there a single takeaway lesson or value point for my audience? Where is the tension? Let the guest elaborate on where the tension is and their storyline being prepared like this is what avoids the, we should have just knocked this episode down feeling after you spent hours with somebody you don't know, barely holding onto a conversation to save your life, commit to the pre-interview for your next podcast. Episode, tip number five, guest wrangling with the savvy Cal app podcast. Guests can be like herding cats, picking a time to meet letting them know which tool you're using to record Mike checks and headshot photos can all be a bit daunting to collect. Luckily, there's a few ways you can tackle this at the core, or at least for me, it's with a tool called savvy Cal savvy, Cal lets you connect your calendar or multiple calendars up to a shareable link to give out to your future podcast, guests. Speaker 0 00:07:35 It automatically connects their availability across time zones to give them the ability to pick a time that works well for both of you. Here's a few ways that I use it. Separate links for pre-interview versus the real interview calendar limit scheduling slots for either type I E I'll do three pre-interviews a week because they're short but only one real interview a week because they're longer. Plus they take more energy to produce auto redirect to a landing page of requirements. Wait, what what's that you say a landing page for requirements. Another valuable time-saving feature would be to have your guests read through requirements for your show to reemphasize the importance of a good show, where to upload a headshot photo for you to use in the podcast featured image. This is a massive time-saver across pre-interviews interviews and post show, email followups, tip number six, easy recordings plus audio quality. Speaker 0 00:08:35 If you're in the early days of your podcast production, maybe you're using something like zoom or Skype to record your episodes. And then maybe you want to start pushing the quality of your audio up a few notches fumbling around with complex audio editing tools does not equal a time savings formula. So do what I did for a long time and still do for some podcast. Work on, use a better recording platform to make your episode sound better without having to do too much heavy lifting. It's not audio engineering or heavy editing, but I use a platform called Zencaster, which will allow you to automatically sync up your individual audio tracks and normalize them through their production tool. You'll have to pay for it, but it's a huge time saver to make the show sounds somewhat good without having to do a lot of heavy lifting tip number seven, extend your audio editing with something like Hindenburg or de script or both. Speaker 0 00:09:29 I used to spend hours editing a 45 minute interview. The days of using E Skype call recorder. Plus Adobe audition would send me down an audio engineering rabbit hole that I had no business doing. Once I started using Zencaster as a competent recording platform, about six months ago, I shifted to using de script audio editing software. I switched to it for a few reasons, edit audio via text, not wave forms. I could automatically clean up filler words without with just the push of a button. It was much easier to create mashups and audiograms using. Cool, and I could also get a transcription out of it. De script is a massive time saver for me. Diehard audio engineers probably won't use it, but you can also export these script projects into other more capable Dawes. We're looking to get into the nitty-gritty of audio engineering. I will say that at least at the time of this recording, descript lacks on the audio enhancement tools, shorts got a basic ETQ and compression, but I never found it all that compelling. Speaker 0 00:10:35 Recently. I discovered Hindenburg, which I'm recording into right now, which has an extremely competent and user-friendly interface for recording audio. Now I use Hindenburg to record at the source and then export to de script for bigger chunks of audio editing. Another thing to a workflow cer certainly is the opposite of time-savings, but it does pay off in a better sounding show in the long run tip number eight, maybe it's time to spend some money on it equipment. Okay. Cover your ears. If you're just getting started, lots of people ask me about the equipment they should get for their podcast. It's the glitz and the glamor of becoming a podcaster. When in reality it's easy work and oftentimes expensive work depending on what you're doing newsflash, it doesn't make your show any better. At least in the important areas like great content and getting in the earbuds of your audience. Speaker 0 00:11:24 The difference between a $99 audio Technica ATR 2100 X microphone versus a $399 Shure SM seven B microphone is only marginally better for most of us while the cost is four times more expensive. You certainly won't be able to hear a four times better sound quality. However, great hardware will save you time when you do get to the point where pushing the audio quality boundaries matters. If you find yourself spending lots of time editing EEQ compression noise gate, et cetera, in software editing tools, that's where the great hardware steps in record your audio at the highest quality at the source. So you're not left spending hours on adjustments in the software. I don't want to turn the segment into a whole hardware episode, but the devices that do come to mind for time-savings beyond a better microphone are something like a road pro caster. It's a podcast studio in a box. Speaker 0 00:12:19 It would take a whole episode to explain it, just search for it on Google to check it out. Fat head or cloud lifter, inline amplifiers, these little but mighty devices really boost the power of a microphone depending on what digital adapter you're plugged into the universal audio arrow audio interface, which is not only a mouthful, but a very expensive $499 and complex device that can really dial in better audio quality. If you want to spend the time to set it up. Stream deck is a great tool for transitions and controlling live streams. Like a lot of these items, it's not earth shattering, but you can add a nice bump to production quality. If you stream your shows, life tip number nine, automation, this isn't a one size fits all solution. Automation can come in many different forms and tools, which largely depend on your aptitude for these things and where you're at with your podcast. Speaker 0 00:13:13 I'm going to break it down into three different sub categories. Here they are automation workflow via Zapier social media promotion via buffer, an email notification plus promotion via MailChimp. Another caveat is, is none of these tools are set in stone. All three have alternatives that you can seek out and pair up with the following concepts or just what I've used them with before Zapier. Zapier is like the glue for apps across the web. What to send a file from Dropbox to a phonic for audio processing, you can do it. Take your WordPress blog posts and drop it into a shared air table database for collaboration, easy peasy. Zapier can automate a lot of things in your podcast based on triggers someone books, a savvy Cal time with you automatically have Zapier set up a Zencaster room, plus fire off a welcome email to them. Your creativity and the absolute support are the only limits here. Speaker 0 00:14:06 Buffer. I love buffer to schedule all of my Twitter or LinkedIn promo items. I love the simplicity of it. Coupled with the calendar view, there's this something familiar about seeing all of my work in a 30 day view that just really makes me comfortable with using the app. If you're busy, like the rest of us may be getting to the tweets early morning or on the weekends, isn't going to fly with your schedule. Maybe you just want to queue up 10 to 15 posts based on one episode you publish buffer really makes your life easier. When you use their app. MailChimp email automation can be the king of delivering your past valuable content like Zapier. Your creativity is the limit here, but if you're pushing your listeners to join an email list as part of your call to action, why not send them an automated series of emails that helps with repurposing your favorite podcast episodes, get someone hooked immediately on past content. Speaker 0 00:14:58 That was amazing then and get them sharing to resurface these episodes now to increase awareness marketing plus promotion on autopilot. Something that I really, really love tip number 10, outsource it. Okay. Okay. I know this is a bit of a cheesy number 10, but hear me out. If your podcast is earning a living through ads or service-based return on investment, I E you're making a podcast and people are hiring you to do something. Get the busy work off of your plate. Look at your podcast in quarters. One quarter, one quarter planning, research, outreach and logistics, another quarter content creation, recording, streaming filming, et cetera, another quarter editing and producing the clips. And another quarter, lastly, promoting and getting your show into the earbuds of your audience. If you could outsource 25 to 50% of the work you don't want to do, think about how much that clears your mind and your plate to make other components of the show. That much better. Grab someone from your team, a friend freelancer or Hey shameless, self promotion. If you want an experienced and professional team to do it, hire us here at Casos. We have an award-winning production team waiting to help take the busy work of podcasting off your plate. Learn more at castles.com/services. Conclusion time. A successful podcast takes Speaker 1 00:16:18 A lot of work, lots of moving parts and lots to do it, to get on top of mind with your audience. Take it one step at a time and don't give up the hidden benefits of podcasting are yet to be discovered. If you enjoyed today's episode, just go on Twitter and share it with others. If you're listening in a podcast app, hit the share button and post it on your favorite social media channel. If you're listening on a podcast 2.0 app, well, we Speaker 0 00:16:44 Don't do streaming Satoshi's here yet. Speaker 1 00:16:46 I'm sorry about that. The best value Speaker 2 00:16:48 For value for us is to check us [email protected] If Speaker 0 00:16:52 You're looking for a new podcast host and leave us a review on pod chaser.com, search for the Speaker 1 00:16:57 Audience podcast on pod geezer.com and rate us, we'd really appreciate it. Okay. I'm Matt I'm done for today. I hope you Speaker 0 00:17:05 Liked those 10 tips for saving time Speaker 1 00:17:07 As a podcast or see you in the next this episode.

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April 08, 2021

Improve your podcast production

Anyone can start a podcast, but not anyone can make it successful... Stuart Barefoot is an expert in podcast production - so his voice is a legitimate one to listen to for anyone thinking about starting a podcast - even more so if you have an existing podcast and are looking to take your show to the next level.  Stuart has years of experience coaching people to find and create content that is relevant now - and for the foreseeable future - evergreen content as they call it… This kind of content is the golden egg for any podcast and will ensure a continuous influx of new listeners and the ability to repurpose content as well as marketing resources.  Stuart shares helpful tips on choosing a podcast genre that makes sense, getting more traction on an existing podcast, and how to ensure you don’t over-commit yourself when it comes to regular publishing. Discussion Points: How covid impacted the podcast landscape  Getting started with a new podcast Taking breaks to avoid “burnout” and make bad content Avoid pressure to push out content Don’t compare yourself to existing successful podcasts Tips to get your podcast out there (Marketing) Repurposing content  How to make your podcast better Advice on how to choose the genre that’s right for you Resources: Subscribe to Audience Castos Academy Castos YouTube Channel Stuart Barefoot Instagram Stuart Barefoot Twitter ...

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00:36:18

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June 22, 2021

Exploring the step away experience at Castos

On this episode of the Audience podcast, Matt talks about what the step away experience is at Castos. In a world that was changed by the events that happened in 2020, employers and work expectations must also change. Employees and team members no longer commuted to work or walked into boardrooms for meetings. Instead all of that was replaced with virtual meetings after virtual meetings. “Zoom fatigue” became widely experienced. Today Matt talks about how to utilize private podcasting in new ways and how to help achieve and maintain that work-life balance in our new normal. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Talking points: Zoom fatigue in 2020 New opportunities for employers and employees The importance of communication What is the Step Away Experience? New ways to utilize private podcasting Focusing on the audio Creative ways to encourage staff to consume content Resources/Links: Castos Academy: https://academy.castos.com/  Castos, private podcast: https://academy.castos.com/private/  Castos, website: Castos.com/ Castos, YouTube: https://www.youtube.com/castos ...

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00:12:41