May 26, 2022
From the Road to the Studio
In his decades-long relationship with audio, Marcus dePaula has been a musician, a live audio engineer touring with bands and now he’s a podcast producer. Through his company “Me Only Louder” he works with business and creative professionals to make podcasts and website content. He also works with his wife at Mixtus Media to create websites He joins Audience to discuss his time on the road and how he gained the technical skills and the attention to detail that are crucial in making good podcasts. Links: meonlylouder.com stealtheshow.com/podcast allenclarkphotography.com/podcast Castos Private Podcasting ...
May 19, 2022
Facebook quits while podcast listenership on the rise
Stuart and Matt are back with some of the most impactful headlines in the podcasting space. Listen for a breakdown of how some of the big players in the space might impact your podcast. If you want us to cover a https://finance.yahoo.com/news/facebook-pulls-plug-podcast-business-184557380.html The company will stop creators adding podcasts to the service this week. They don’t plan to communicate the closure to Facebook users. https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q1-2022 Top 50 shows in US https://www.edisonresearch.com/comedy-is-top-podcast-genre-in-u-s/ Top genres in US This is more interesting to talk about, especially in the sense of how competitive a genre might be or how much you have to invest in making a better show. https://podnews.net/press-release/podcasting-opportunities-nielsen-s-advertising-marketers Podcasting is attracting more new listeners than ever, according to new research. Over 50% of daily podcast listeners began listening in the last two years, says Nielsen’s Podcasting Today Report; which also says that the number of US listeners has grown by 40% in the past three years. The data suggests that podcast advertising drives an aided brand recall of 71%. “When everything else feels like its going down…it’s nice to see something going up” https://rephonic.com/blog/are-podcasts-getting-worse Podcast satisfaction peaked in 2016 and has since been declining steadily Listeners rate older podcasts significantly lower than newer podcasts But the average rating of new podcasts is slowly decreasing too Larger shows tend to be rated lower than ...
May 12, 2022
Niche Podcasting and Learning to Love (work) Again
Ijeoma Ekeocha was over her job. A series of microaggressions and just blatant racism convinced Ijeoma, a talented Pharmacist and medical researcher, that she should quit. So she created a podcast hoping she could transition into doing that full time. She launched the podcast “Brownskin Stories” and things seemed to be going well. But then something happened. Podcast coach Nikaila Matthews convinced her to find even more of a niche. That’s when “Black Women Pharmacists” was created. Rather than quitting her Job, Ijeoma rediscovered her love for pharmacy and has created a community of dedicated followers, passive income and helps other black women navigate a complicated industry. Resources: Listen to Black Women Pharmacists Read Ijeoma’s GoodRX Article goodrx.com/hcp/pharmacists/how-racism-manifests-in-pharmacy Connect With Ijeoma on LinkedIn A Better Way to Monetize Your Podcast ...
May 05, 2022
Making a Living (3Clips)
On this episode of the Audience podcast, we’re diving into the archives to show you an older but important episode of the 3 Clips Podcast called, “Making a Living in Podcasting.” This episode was hosted by the 3 Clips original host, Jay Acunzo with business partners Kinsey Grant and Josh Kaplan as guests. 3 Clips is a show that focuses on the craft of podcasting. It showcases specific podcasts in each episode and breaks down their processes, three clips at a time. In this episode, Jay talks with Kinsey and Grant about what it takes to turn your podcasting passion into a successful career. Instead of dissecting their podcast and the process they use to create the show, Jay talks with them about their passion and career and how they’ve melded those things together. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. Interested in private podcasting? Check out Castos’ private podcasting service at https://academy.castos.com/private/. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Individual strengths and weaknesses as podcasters The myth of the solo creator ...
April 28, 2022
Formatting for a niche podcast
“No one ever says that we should stop publishing books.” is the thought that popped into Stuart’s head while he visited a bookstore in today’s episode. After returning, he and Matt chat about finding a niche for your podcast. With over 4 million podcasts published at podcastindex.org and 2 million+ in Apple’s directory, you might feel discouraged to make it in this medium. Don’t fret! Learn how you can niche down and persist through the launch phase of your podcast through he advice shared today. Learn more about subscription podcasting: https://castos.com/private-podcasting-solutions/ Erik Jones’ newsletter https://www.hurtyourbrain.com/ ...
April 21, 2022
You (Probably) Need a Producer w/ Alex Lewis
What does a producer actually do anyway? Well, it varies from one project to the next but the best podcasts often utilize the services of a producer or multiple producers. So for this episode, Stuart chats with Alex Lewis, an audio producer and musician. Alex has been a radio and audio producer for more than a decade and has worked with NPR, the BBC and founded his own company, Rowhome Productions based in Philadelphia. For his work, Alex has received a National Edward R. Murrow Award and was nominated for a Peabody award as well. Links Rowhome Productions: rowhome.fm How’s Work?: gimletmedia.com/shows/hows-work Kanaval: xpnkanaval.org WATCH: Castos Subscription Based Podcasts ...