Audience

For podcasters in the pursuit of producing better shows and uncovering the business that power audio creators. Audience is not just another podcast about podcasting. Respect the craft of audio...more

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Latest Episodes

When Passion Meets Profession: How to fund a Project with Newt Schottelkotte

June 16, 2022

When Passion Meets Profession: How to fund a Project with Newt Schottelkotte

Newt Schottelkotte created their first audio drama in 2017 when they were only 15 years old. That led to the creation of Caldera Studios, a production company where Newt produces their work including their latest series, Where the Stars Fell. In this episode, Newt and Stuart discuss the creative process of making a fiction podcast, the need for budgets in audio drama, and strategies for crowdfunding.   Links Castos and Stripe Integration Newt’s website Newt’s piece on Medium Caldera Studio’s Bandcamp Inkwyrm Podcast Where The Stars Fell Podcast Connect with Newt on Twitter Fable and Folly ...

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00:38:00

Camp Monsters (Re-Air)

June 09, 2022

Camp Monsters (Re-Air)

For brands and companies, incorporating podcasting into their content marketing strategy probably seems like a no-brainer. But doing it well? It’s more art than science, but REI at least has the “art” part of that down pretty well. Among their many podcast offerings is Camp Monsters. So we go to our archives and a previous episode of another Castos Original, 3 Clips. This episode first aired on November 1, 2021 and was hosted by Jay Acunzo and produced and edited by Stuart Barefoot. IT features Weston Davis and his show, produced by REI, Camp Monsters   You can find the full episode here at: 3clipspodcast.com/camp-monsters-audio-as-a-visual-medium-ft-weston-davis/ For more Camp Monsters episodes: rei.com/blog/podcasts/camp-monsters For more on Castos: castos.com ...

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00:47:18

Selling an audio book through a podcast

June 02, 2022

Selling an audio book through a podcast

Matt and Jonathan get back together to give us an update on their “build in public” subscription podcast experiment. In their first episode, Matt pitched the idea to Jonathan as a way to add another revenue stream to his podcast efforts. It was a new concept to Jonathan, who still had to come up with a plan on what he would actually sell. Today, he’s back to share his ideas on selling an audiobook version of his printed book, and what other value he can deliver to his customers through subscription podcasts. Your Podcast Mentor Show with Jonathan Joneshttps://twitter.com/JonathanJSpeaksPrivate Podcasting Solutions | Castoshttps://youtube.com/castoshttps://twitter.com/castosHQ ...

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00:12:56

From the Road to the Studio

May 26, 2022

From the Road to the Studio

In his decades-long relationship with audio, Marcus dePaula has been a musician, a live audio engineer touring with bands and now he’s a podcast producer. Through his company “Me Only Louder” he works with business and creative professionals to make podcasts and website content. He also works with his wife at Mixtus Media to create websites He joins Audience to discuss his time on the road and how he gained the technical skills and the attention to detail that are crucial in making good podcasts.    Links:  meonlylouder.com  stealtheshow.com/podcast allenclarkphotography.com/podcast Castos Private Podcasting  ...

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00:31:19

Episode cover

May 19, 2022

Facebook quits while podcast listenership on the rise

Stuart and Matt are back with some of the most impactful headlines in the podcasting space. Listen for a breakdown of how some of the big players in the space might impact your podcast. If you want us to cover a  https://finance.yahoo.com/news/facebook-pulls-plug-podcast-business-184557380.html The company will stop creators adding podcasts to the service this week. They don’t plan to communicate the closure to Facebook users. https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q1-2022 Top 50 shows in US https://www.edisonresearch.com/comedy-is-top-podcast-genre-in-u-s/ Top genres in US This is more interesting to talk about, especially in the sense of how competitive a genre might be or how much you have to invest in making a better show. https://podnews.net/press-release/podcasting-opportunities-nielsen-s-advertising-marketers Podcasting is attracting more new listeners than ever, according to new research. Over 50% of daily podcast listeners began listening in the last two years, says Nielsen’s Podcasting Today Report; which also says that the number of US listeners has grown by 40% in the past three years. The data suggests that podcast advertising drives an aided brand recall of 71%. “When everything else feels like its going down…it’s nice to see something going up” https://rephonic.com/blog/are-podcasts-getting-worse Podcast satisfaction peaked in 2016 and has since been declining steadily Listeners rate older podcasts significantly lower than newer podcasts But the average rating of new podcasts is slowly decreasing too Larger shows tend to be rated lower than ...

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00:29:35

Niche Podcasting and Learning to Love (work) Again

May 12, 2022

Niche Podcasting and Learning to Love (work) Again

Ijeoma Ekeocha was over her job. A series of microaggressions and just blatant racism convinced Ijeoma, a talented Pharmacist and medical researcher, that she should quit. So she created a podcast hoping she could transition into doing that full time. She launched the podcast “Brownskin Stories” and things seemed to be going well.  But then something happened. Podcast coach Nikaila Matthews convinced her to find even more of a niche. That’s when “Black Women Pharmacists” was created. Rather than quitting her Job, Ijeoma rediscovered her love for pharmacy and has created a community of dedicated followers, passive income and helps other black women navigate a complicated industry.     Resources:   Listen to Black Women Pharmacists Read Ijeoma’s GoodRX Article  goodrx.com/hcp/pharmacists/how-racism-manifests-in-pharmacy Connect With Ijeoma on LinkedIn  A Better Way to Monetize Your Podcast       ...

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00:25:46