Audience

For podcasters in the pursuit of producing better shows and uncovering the business that power audio creators. Audience is not just another podcast about podcasting. Respect the craft of audio...more

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Latest Episodes

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March 24, 2022

Steal this podcast listener survey!

Today I'm hoping you can share in the improvement of the Audience podcast by taking part in our survey. Head there now at https://castos.com/survey As you might know, Season 2 of our other podcast 3 Clips has come to close. That means Stuart will be joining us more regularly on Audience. We have some new concepts cooking for you, which I think you'll really enjoy. By visiting castos.com/survey you can help us understand what types of content you'd like us to produce. And hey, if that's not enough, you can always email us [email protected] and tell us what you'd like to hear. But wait, there's something in it for you as a podcaster! You've heard me say that feedback is important for your podcast and why not use a survey to do that? Even more so, how about using a free survey from a company that specializes in customer research? The survey I've put together is from a free survey framework provided by Edison Research. You can download their survey for free to use for your own podcast. Use all of the questions they provide or select the few that you think is most impactful for your podcast. I'll put the link in the show notes so you can grab it, too. That's what I did. I took some of their questions and added a few that are specific to Castos. Like, how do you plan on monetizing your podcast, if at all? By the way, if you'd like to learn more about selling your own subscription podcasts here at Castos, let's chat. Email [email protected] to book a time with me. Okay I think that's enough call to actions for now. Please take the ...

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00:02:00

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March 17, 2022

Creating an audio experience w/ Eric Nuzum

Technology is only good if it solves a problem. In the case of podcasting it definitely does solve problems. It’s basically broken down all major barriers to access when it comes to creating and distributing your audio.   But creating a good podcast is so much more than simply choosing the right microphones, the best software and distributing an RSS Feed. To make a good podcast, you need to create an audio experience, ideally an experience that is unique to your show.    Eric Nuzum is an expert in doing that. At NPR he helped bring to life shows like the TED Radio Hour and has worked on bringing shows like ‘Fresh Air’ and ‘Wait Wait Don’t Tell Me!’ into podcasting. He was also vital in the creation of the critically acclaimed podcast,  Invisibilia. Eric is the founder of Magnificent Noise, a podcast, audio and creative consulting company.    Links   Magnificent Noise :  maginifcintnoise.com    The Ted Radio Hour:  npr.org/podcasts/ted-radio-hour   Invisibilia:  npr.org/podcasts/invisibilia   Where Should We Begin with Esther Perel:  whereshouldwebegin.eshterperel.com    Connect with Eric on LinkedIn:  linkedin.com/ericnuzum   Connect Stripe to Your Private Podcast    Castos offers integrative tools to create revenue for your private podcast. View our blog and Matt’s YouTube Video ...

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00:22:15

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March 03, 2022

Create your own subscription podcast w/ Stripe and Castos

Today I’d like to talk about creating your own subscription podcast without the middle man taking a cut of your revenue. Before we get too far down into the blueprint for monetizing your podcast, there are some hard requirements I’m mentioning in this episode: You must be okay with starting a free Stripe account. You’re using Castos to host your subscription podcast feed or feeds. Bonus: If you want to make other automation magic happen, I also recommend a free Zapier account. Why start a subscription podcast over advertising? What’s your knee-jerk reaction when you hear that the average podcast ad rates are $25 per 1,000 downloads? If you’re like most of us, your podcast is barely hitting 500 downloads per episode — you can’t even buy a cup of coffee let alone that new Porsche. Most advertisers are looking for the largest audience possible, not the most valuable audience possible. That’s a topic for a different podcast. When it comes to earning revenue, if you’re a brand new podcaster or a veteran with a niche audience, going by industry standard advertising isn’t going to make us rich. Then there’s the quality and experience factor. Don’t get me started on automated ad insertion from larger ad networks or other podcast hosting companies. Not only are we giving up control of the ad quality, it’s an abrasive experience for the listener. A 2020 report from Nielsen shows that host-read ads perform better anyway. ...

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00:09:15

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February 24, 2022

Researching & Producing a narrated podcast with Paulina Salmas

On this episode of the Audience podcast, Matt interviews Paulina Salmas from An Eyesore and a Plague podcast. Paulina talks about how Twitter Spaces has changed podcasting and what it’s like to write and perform a scripted non-fiction podcast. Their discussion goes from podcasting to the definition of a village, to Wurlitzer keyboards. Paulina’s passion for history and how things work fuels her podcast and hobbies and it shows in her enthusiasm for the topics. She is a wealth of information when it comes to podcasting, marketing, Wurlitzer keyboards, and urban geography. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Twitter Spaces and podcasting What is An Eyesore and a Plague all about? The scripted non-fiction genre and the editing/revision process Why Paulina started her podcast Paulina’s goals for the podcast Monetization: local versus national Research, passion, and appreciation for the topic of your podcast  The story behind Tropical Fish  A possible Wurlitzer and Gibson Jukebox podcast?! Resources/Links: An ...

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00:28:48

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February 17, 2022

6 Ways to be a better podcast guest

Chances are, if you're listening to this episode, you produce a podcast. There's a 90% chance that podcast is an interview show. There's a 50% chance you've had a guest on said show that made you exhale a gigantic w-t-f was that when the conversation stopped. We've all had that guest. They sounded good on paper, but when you hit record, the whole vibe fell flat. So, the mission for today: share this episode with your potential guest. Because, dear guest, my friend the podcaster here wants the best show possible. Here are 6 ways to be a better podcast guest. Number 1: Do some research Spend some time researching the podcast you're going to be on. Listen to an episode that catches your eye. Read the show notes from the guest interview before you. Heck, download the transcripts and breeze through how our podcaster frames questions. Anything is better than nothing at all. Especially if you were one of those guests that used a booking agency to get you on the show. Number 2: Bring the energy but not too much Be excited to share your story or lesson or moment. You don't have to over emphasize everything, or even feel like you're putting on a performance. Working off of the energy of the host is key, match them to where they are in _their_ performance. We don't want answers to silently fade out. It's like eating the empty calories of a bagel. I'll probably get some hate mail for that, but the idea is to deliver on your promise. We're all sharing this precious time together. Number 3: Say no to AirPods Never. Use. Airpods. On. A. Podcast. Interview. Ever. If you plan on appearing across more podcasts, which ...

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00:05:31

Bob Ross: Finding inspiration from Different Mediums

February 10, 2022

Bob Ross: Finding inspiration from Different Mediums

What can a soft-spoken painter teach us about podcasting? In this episode of the Audience podcast, Stuart talks about what we can learn from painting legend Bob Ross. While this beloved artist may have passed away nearly thirty years ago, he is still in the heads and hearts of many people today.  Stuart talks with Doug Blandy, professor emeritus at the University of Oregon, who has done a lot of work around Bob Ross and his legacy. From books to documentaries, Doug is a Bob Ross expert. Stuart and Doug offer up five lessons that Bob Ross has taught us, which transcend from painting to podcasting. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Looking outside our medium for inspiration It’s the presentation that matters Creating a workflow Knowing your subject matter: research, practice, experience, and scripts Giving you and your team time to breathe and create (and avoid burnout) Leveraging a medium Building your brand through a medium Nailing down a format Understand ...

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00:20:35