Audience

An honest, unfiltered, and realtime view inside one brand's journey to growing an impactful pod...more

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September 16, 2021

Podcasting with Friends

On this episode of the Audience podcast, Stuart talks about a different type of podcast. While most of the Audience podcast episodes focus on podcasts and podcasters who want to glean financial value and brand awareness from their work, other podcasts originate from a group of friends hanging out.  Today, Stuart focuses on a few podcasts which have started off that way. Renee from the ConspiraTea Podcast and Gavin from the What Kind of Monster Are You Podcast share their formula for success and how their podcasts have helped their friendships evolve. This begs the question, do you and your friends have a podcast in you? If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: The effectiveness and challenge of gleaning value from podcasts The different approaches to podcasting ConspiraTea: Starting a podcast...that already existed outside of podcasts ConspiraTea’s research process and how to create a podcast that feels like a conversation How improv and podcasting with friends are similar  What Kind of Monster Are You: Turning conversations into podcasts ...

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00:14:58

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September 16, 2021

Podcasting with Friends

On this episode of the Audience podcast, Stuart talks about a different type of podcast. While most of the Audience podcast episodes focus on podcasts and podcasters who want to glean financial value and brand awareness from their work, other podcasts originate from a group of friends hanging out.  Today, Stuart focuses on a few podcasts which have started off that way. Renee from the ConspiraTea Podcast and Gavin from the What Kind of Monster Are You Podcast share their formula for success and how their podcasts have helped their friendships evolve. This begs the question, do you and your friends have a podcast in you? If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: The effectiveness and challenge of gleaning value from podcasts The different approaches to podcasting ConspiraTea: Starting a podcast...that already existed outside of podcasts ConspiraTea’s research process and how to create a podcast that feels like a conversation How improv and podcasting with friends are similar  What Kind of Monster Are You: Turning conversations into podcasts ...

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00:14:58

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September 07, 2021

Starting a Conversation and Engaging Your Community with Chris Desmond

On this week’s episode of the Creator’s Spotlight series, Sam talks with Chris Desmond about how to start a conversation and engage with your podcasting community. Chris’ healthcare background easily transferred into a podcasting hobby. It has since morphed even more, changing from a hobby, to a mental health tool, to a resource for the healthcare community. Sam and Chris share their advice about how to create these communities as well as tips for interviewing, making the editing process smoother and faster, and the advantages of setting up a recording schedule. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Grounding yourself and setting up a recording schedule Chris’ tips for interviewing guests Chris’ background in healthcare and how it led to podcasting Burnout and how healthcare practitioners take care of themselves Tips for new podcasters Tips for a faster podcasting process Batching podcasting duties Balancing your time between podcasting and your personal life Tools for editing Why Chris decided to develop memberships ...

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00:41:46

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September 02, 2021

10 Ways to save time as a busy podcaster

Today’s episode is all about saving time as a podcaster, especially a solo podcaster.  Running a podcast resembles running a small business more than you might have guessed...or hoped.  As small business owners, you’re responsible for wearing many hats. If you’ve ever launched a business, you quickly found out that not only are you the owner but you’re also the:  Head sales person Customer support lead Accountant Janitor Food runner And the president!  If you’re a solo podcaster, you’re responsible for:  Producing the content Creating the content Wrangling logistics like guests and recording time Audio engineer Marketer and promoter Coffee addict (sorry, that’s just me)  Lots there right? Here’s the good news...many of us who are solo podcasters are also small business owners...yay. Wait, I said good news didn’t I? That means with everything else we have going on how the heck are we going to produce a successful podcast with the limited time that we have? I’ll reveal some of the helpful tools, apps, and theories I’ve leveraged over my career as a podcaster.  By the end of this episode, hopefully you can take a few nuggets of this wisdom away with you.  Hey, by the way, if you’re looking for a great place to start your podcast or maybe you’re bored with your old podcast host -- look no further than Castos.com! That’s us, that’s who makes this podcast. We’re building a platform for the podcaster like you, who desire something clean, fast, and powerful for all of your podcast needs. Want to start a podcast network? Check! How about connecting up to your WordPress marketing website? Done! Sell private podcasts or members-only content? You bet!  Learn more about Castos at castos.com or drop us an email [email protected], tell them you heard it here, on the ...

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00:17:21

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August 26, 2021

Podcast 2.0 apps + your new call to action

Today’s episode is all about new podcast apps + podcast 2.0.  It’s a big topic, and a bleeding edge one for most of us, suffice to say this one episode wouldn’t do the whole of it justice. However, if there’s one thing I leave you with, it’s that you’re encouraged, as podcast creators, to go out and explore.  If you’ve been hearing more and more about this from other shows you listen to but are still left scratching your head, well, allow me to illustrate it for you.  To do that, lets start with a quote from friend of the show Evo Terra: “Apple Podcasts has been fumbling the ball since April of 2021. Treat their non-stop stumbling as a gift. Anchor/Spotify is now making RSS feeds optional for all new podcasters that join their platform. Again, take that as a gift. They’re distracted. They’re doing their own things which may not align with the larger podcasting ecosystem. It’s up to you, to me, and to and the companies we pay to host our podcasting content to take advantage of these gifts and push podcasting to the next level. Podcasting 2.0, even. As I’ve said for years on this program, please spread this idea with other podcasters and get them as excited about the future as you are. “ The podcast industry’s perfect storm “Treat their (Apple’s) non-stop stumbling as a gift.” That’s a thing I’ve been thinking about a lot lately.  Let’s face it, Apple’s backing of podcasting in the early days helped make podcasting more mainstream. Lots of us wouldn’t have jobs if _Steve Jobs_ didn’t take the stage ...

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00:10:50

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August 18, 2021

Thoughts on using video to grow your podcast

In the last episode we talked about Tom Webster's approach to using YouTube for growing your podcast. A quick recap of that is: Use Youtube because it's a powerful search tool for topic heavy podcast episodes. Make your show more shareable; leverage something other than audio to do that. After shipping that episode, I felt like, while it was great I said we should be considering video -- I didn't really get into how you could that for your show. More specifically, if you're already neck deep in producing your weekly audio show, how the heck are you going to find time to do video. I think for a lot of us, and I'm guilty for encouraging this, the "just ship it" method is great. Grab your phone, grab your earbuds, start recording and get your content out there. Once you can start to measure your shows success, that's when many us start investing in better audio tools. Wether that's an upgrade to your microphone or spending $300+ on Hindenburg or a Descript subscription. Both tools, by the way, I cover on our YouTube channel, youtube.com/castos https://www.youtube.com/watch?v=4U_g8a9aNFA Where am I going with this? The novice audio creator, you and me, find ourselves tasked with creating better audio and better shows as time marches on and suddenly Edison research data says…hey, do video too! It's a big lift. So what can we do, the solo creator, do to help make this whole video thing easier and why? Back to the Why for a second… Aside form the quick key points mentioned earlier, I think it's healthy to make your why all about the audience. Why do we want to augment audio ...

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00:06:17