Audience

An honest, unfiltered, and realtime view inside one brand's journey to growing an impactful pod...more

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August 10, 2021

Growing through word of mouth

Matt is back from vacation. On this episode of the Audience podcast, he tackles the subject of growing an audience in the most tactful way possible. Matt offers tips and advice based on statistics, his own expertise on podcasting, and through the lens of his unique perspective from being in the industry for so long. Even after the biggest year in podcasting, the classic word-of-mouth marketing techniques are still best. Listen in to find out how to utilize it best in 2021, for your podcast. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Word of mouth is still best Places to find podcasts: Podcast Index Podchaser Give people a reason to listen to the show How to tactfully and effectively ask people to share your show The importance of and how to build a community How to build an email list Are QR codes the key? How to use YouTube to your advantage Resources/Links: Podcast Index: ...

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00:18:36

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August 05, 2021

Crafting a Narrative Podcast

On this episode of the Audience podcast, Stuart talks about creating podcasts and episodes with narratives. Narrative podcasts have their own format and their own style but are not limiting within the narrative format. Stuart explains what makes a narrative podcast different from an interview podcasts and how to craft one well. He also goes over best practices, the pros and cons, and how a narrative podcast can make you stand out in the sea of podcasts out on the internet right now. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: The art of creating a narrative Interview versus narratives The pros of narratives versus interview formats How to craft a narrative Examples of podcasts with great narrative formats Understanding your topic  Cold opening versus a welcome section Creating a limited series versus a biweekly or monthly schedule Series outlines The Bow and Arrow analogy Resources/Links: ObscureBall  Descript: https://www.descript.com/  Castos Academy: ...

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00:12:43