Audience

For podcasters in the pursuit of producing better shows and uncovering the business that power audio creators. Audience is not just another podcast about podcasting. Respect the craft of audio...more

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Latest Episodes

Think Globally, Pod Locally with Angela Hollowell

October 20, 2022

Think Globally, Pod Locally with Angela Hollowell

Introduction: On this episode of the Audience podcast, Stuart talks with Angela Hollowell from Ang H Studios based out of Durham, North Carolina, about independent media, the perks of staying small, and things to think about as you grow as a podcast. Angela is a visual brand storyteller and she uses her local podcast to connect with listeners from all over the world. On her video podcast, the Honey & Hustle podcast, Angela focuses on storytelling and entrepreneurship where the global issues brought up by local businesses are both intriguing and relatable. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.   Today you’ll learn about: Brand marketing and storytelling  Going viral: is it a good thing or a bad thing? How to avoid getting “lost in the sauce”: substance over the superficial Angela’s background in audio Angela’s journey with video podcasting with Honey & Hustle Starting with the root of a good idea and letting the process come with it What it means to have a local podcast ...

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00:34:45

Blending Art and Utility with Bruce Wawrzyniak

October 13, 2022

Blending Art and Utility with Bruce Wawrzyniak

Introduction: How do you monetize without alienating your audience? What is the right mindset when going into a podcast?  On this episode of the Audience podcast, Stuart talks with Bruce Wawrzyniak, who started his podcast (Now Hear This Entertainment) as a way to promote his business. This is a path that a lot of business owners take since it is an easy way to get valuable information out to their customers and potential customers. Today Bruce talks about his success and how his podcast has evolved from a marketing tool to something quite extraordinary. He also talks about the importance of putting your audience’s needs first (give them value and give them something to enjoy).  If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Bruce’s past in radio and his journey as a podcaster How curiosity plays a good role in interview shows Gaining customers’ loyalty and how to focus on your target audience Building a business and a podcast and how to balance both How podcasting can help your personal and professional life ...

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00:37:30

The Editor's View with Stephanie Fuccio

October 06, 2022

The Editor's View with Stephanie Fuccio

On this episode of the Audience podcast, Matt chats with Stephanie Fuccio, a multi-passionate creative who produces podcasts for herself and other creatives. She also writes about podcasts, and podcasting, and runs the Global Podcast Editors community.  Today, Stephanie and Matt talk about their editing process, why Stephanie leans into newsletters, how to gain confidence on a big platform like podcasting, and the best way to talk with (and not at) your audience. Listen in to get some insight into Stephanie’s process and what she’s learned through her journey into podcasting. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Stephanie’s journey into podcasting How the community helps Stephanie grow as a creative What it means to ‘learn as you earn’ How to gain confidence as a podcaster Building a website for your podcast Promotion and growing your show Matt and Stephanie’s editing process Guest and host etiquette Podcast monetization Stephanie’s horror stories from editing other podcasts   Resources/Links: ...

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00:32:58

Episode cover

September 29, 2022

Discussing September Headlines

Matt and Stuart catch up with some headlines from the audio space   If you have quesitons that you want answered on an episode, you can send a quesiton in audio or written form to [email protected]   We're also working on a story about the use of stock media in podcasting. Do you use stock media for your projects? Do you make stock media for others to use? As a listener can you tell the difference between podcasts that use stock media versus those that have custom art? We want to hear from you. Reach out to Stuart at [email protected] Links Tom Webster talks about the future of podcasting. Ads are not the devil. https://www.sixpixels.com/articles/archives/tom-webster-on-the-future-of-podcasting-this-weeks-six-pixels-of-separation-podcast/   Podcast companies are buying millions of listens through auto-playing episodes populated in free mobile games. https://www.bloomberg.com/news/articles/2022-09-27/inside-podcasters-explosive-audience-growth   Alby helps you earn Bitcoin/Sats as a podcaster. They are integrating the value4value methodolgy/tech into a dashboard for boostagrams. Engagement/metrics https://blog.getalby.com/saturn/   Spotify Now Offers Audiobooks https://newsroom.spotify.com/   What James Earl Jones and AI could mean for the future of audio https://www.vanityfair.com/hollywood/2022/09/darth-vaders-voice-emanated-from-war-torn-ukraine   Podcasting can have real world impact. Adnan Syed has his murder conviction overturned https://www.npr.org/2022/09/19/1123926818/murder-conviction-is-overturned-for-adnan-syed-of-serial-podcast   ...

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00:35:41

Re-Air:  Creating an Audio Experience with Eric Nuzum

September 22, 2022

Re-Air: Creating an Audio Experience with Eric Nuzum

**Do you use stock media for your creative projects? Are you a creator who makes stock media for others to use? As a listener can you tell the difference between stock media and something that has been commissioned? We want to hear from you! Reach out directly to Stuart: [email protected]  We’re going back to our archives and listening to an episode from March of 2022. It features Eric Nuzum from Magnificent Noise.  Technology is only good if it solves a problem. In the case of podcasting, it definitely does solve problems. It’s basically broken down all major barriers to access when it comes to creating and distributing your audio. But creating a good podcast is so much more than simply choosing the right microphones, the best software, and distributing an RSS Feed. To make a good podcast, you need to create an audio experience, ideally, an experience that is unique to your show.  Eric Nuzum is an expert in doing that. At NPR he helped bring to life shows like the TED Radio Hour and has worked on bringing shows like ‘Fresh Air’ and ‘Wait Wait Don’t Tell Me!’ into podcasting. He was also vital in the creation of the critically acclaimed podcast,  Invisibilia. Eric is the founder of Magnificent Noise, a podcast, audio, and creative consulting company.    Links   Magnificent Noise:  maginifcintnoise.com  The Ted Radio Hour:  npr.org/podcasts/ted-radio-hour Invisibilia:  npr.org/podcasts/invisibilia Where Should We Begin with Esther Perel:  whereshouldwebegin.eshterperel.com  ...

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00:19:52

Owning and Earning a Platform with Sangeeta Pillai

September 15, 2022

Owning and Earning a Platform with Sangeeta Pillai

Introduction: On this episode of the Audience podcast, Stuart is talking with Sangeeta Pillai from the award-winning Masala Podcast about what it is like to create a podcast that talks about taboo content. Sangeeta has important messages to share about diversity, feminism, and inclusion. She shares those messages today, as well as her experience winning multiple British Podcast Awards. Sangeeta talks about her journey into podcasting, what it is like to be backed by Spotify, and how podcasting should change. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: What is the Masala Podcast and who is Sangeeta Pillai? Creating a podcast to inspire change Exploring a taboo subject in a constructive, positive way Bringing women of color into feminist conversations The organic evolution of the formatting of a podcast The importance of season breaks Promotion, marketing, and keeping creative control The experience of winning a British Podcast Award Supporting creators of color and from different backgrounds Resources/Links: Masala Podcast: ...

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00:27:36