Audience

An honest, unfiltered, and realtime view inside one brand's journey to growing an impactful pod ... more

Latest Episodes

October 29, 2021 00:19:33

Let's put on a show

Why do I want to start a podcast? What should my podcast be about? What do I want to get out of podcasting? These are the questions we’re talking about today on Audience.  Peter Link, CEO of Watchfire Music, joins us today, to talk about how to put on a good show. Peter goes over his process from concept to post-production, and how he uses his experience as a composer and lyricist when he produces his podcast, Scattershot Symphony. He also talks about how podcasting has helped him and why he loves it so much.  If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Why it is all about the story Using your favorite podcasts as inspiration How to bring your unique spin to a podcast The importance and power of a title How to repurpose your material for use in a podcast The curation of a concept for an episode Writing for the ear and performing a narration Resources/Links: Watchfire Music: https://watchfiremusic.com/ ...

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October 21, 2021 00:35:33

Craft Beer & Conversation: The Perfect Recipe for A Podcast w/ Joseph Bennecke

Today on the Audience podcast, Sam Chlebowski brings you the latest episode of the Castos Creator’s Spotlight series. In this series, Sam talks with content creators (just like you) about where they came from, where they’re going, and also their tips, tricks, and advice for new podcasters.  In this episode Sam is joined by Joseph Bennecke from the Brews with the Homies podcast. In this episode, Sam and Joseph focus on building communities around podcasts and around beer. Joseph talks about how passion and friendship has fueled their podcast and how they are amassing a community around that passion. He gives tips on how to get started, how to build your audience, not to mention, a few tips on glassware as well. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: How Joseph and Brews with the Homies got started  The community around beer Drinking it fresh versus collecting your favorites How glassware and environment impact beer Jumping in and getting started with your podcast What should the format ...

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October 14, 2021 00:30:16

Ushering in a community for your podcast w/ Arielle Nissenblatt

On this episode of the Audience podcast, Matt talks with Arielle Nissenblatt about building a community around your podcast. There are so many great takeaways from this episode, from community engagement to building an audience, podcasting habits to monetization. Arielle lends her expertise in answering Matt’s questions about podcasting and Twitter. Arielle is a podcast expert in every sense of the word. She founded the EarBuds Podcast Collective in 2017, a podcast recommendation engine which sends a themed newsletter (including five podcast episodes centered around that theme) each week. She has also been the emcee for the Outlier Podcast Festival, attended the Salt Institute in Portland, ME for documentary studies, and has worked with podcast industry leaders to establish the Podcast Taxonomy system. The Podcast Taxonomy system aims to systematize roles for audio and podcast production. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Mental investments to building community Where to house your community Questions to ask to establish what your audience and peers want Beta testers as community members Where is your audience most active? Getting ...

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October 07, 2021 00:28:55

Nathan Gathright of Steno.fm

On this episode of the Audience podcast, Matt talks with podcast veteran Nathan Gathright about his latest venture: Steno.FM. The podcast 2.0 movement is bringing a lot of great things to podcasters and listeners. This also means transcripts. Descript is great for podcasters who need to work on their own podcasts, but what about listeners? There are a limited number of podcasting apps that have transcript features. Enter: Steno.FM. But we’ll let Nathan talk about that. Matt and Nathan also talk about the future of podcasting, the latest in podcasting news, what’s going on with Apple, and Nathan’s tips for new podcasters. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: The story behind and development of Steno.FM Where is the podcasting industry going? Apple’s bumbling of podcasts The “Twitter Tips” feature and getting paid  Apple’s ruling and in-app purchases Steno.FM and podcast transcripts Why transcripts are so important to Nathan and why they should be important to podcasters How Steno.FM works Resources/Links: Nathan’s Twitter: https://twitter.com/NathanG ...

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September 30, 2021 00:42:58

Behind The Scenes Of A Brand Redesign

In this episode Craig takes you behind the scenes with 3 Castos team members as we describe the process of the brand redesign we're launching today.  Recreating a brand, even after just a few years, is a major undertaking, but one that every brand (and yes, your podcast is a "brand") should consider.  Taking the time to properly align your mission, vision, and goals with the actual visual elements that you put out into the world goes a long way towards conveying brand consistency and trust with your fans.  Resources Mentioned In This Episode: 3 Hour Brand Sprint Castos' Tempo Style Guide Castos Originals ...

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September 23, 2021 00:28:57

Thriving On Twitter with Bridget Willard

There aren't many more well-understood growth channels for a brand's audience than social media. But like a lot of things when it comes to growing your brand, it's often not complicated, but it's hard. Twitter in particular is a favorite for brands (and let's face it, your podcast is a 'brand' whether you've admitted it to yourself or not) to grow their reach and drive traffic back to a website. Today Craig sits down with Bridget Willard, social media management pro, and someone who has been helping the Castos team manage their Twitter presence for the last few months. The Castos team decided to invest in a dedicated person to help with social media management, and Twitter in particular, because they know that it's vital to meet your audience members wherever they want to engage with you. When it comes to podcasting we know this as listing in directories like Apple Podcasts, Spotify, Amazon Music, and Google Podcasts. But the conversation often goes on beyond just the episode, and for a lot of podcasters the social media platform of choice is Twitter. In this episode Craig and Bridget talk through: How Bridget approaches organically and genuinely growing a brand's audience Particular tools and frameworks that you can use to grow your own social media following Why Twitter in particular is such a great platform for bringing traffic back to your website Why connection and a sense of belonging drive everything that we do when it comes to marketing our podcasts What the end goal of engagement ...

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