Audience

For podcasters in the pursuit of producing better shows and uncovering the business that power audio creators. Audience is not just another podcast about podcasting. Respect the craft of audio...more

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Latest Episodes

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June 30, 2022

In the News: White Noise Podcasts, Spotify’s Proclamation and More

Stuart and Matt gather to discuss a few stories from the world of audio.   Pod Voices In light of the recent Supreme Court ruling that overturned Roe Vs. Wade podcasters are uniting to support women’s right and pro choice policies. If you’re a podcaster who feels called to speak out, Arielle Nissenblatt has a website for how podcasters can spread awareness and link to resources.   podvoices.help White Noise in Podcasting Ashley Carmen from Bloomberg reports that some podcasters are making $18,000 per month by producing white noise.  bloomberg.com/news/articles/2022-06-01/how-to-make-money-on-spotify-a-white-noise-podcast-could-bring-you-big-bucks   From Edison Research Some insight into advertising and podcasting edisonresearch.com/how-many-shows-must-one-buy-to-reach-the-majority-of-podcast-listeners-in-the-u-s/ Headliner Strikes back at Descript: editeddy.com/signup Some Comments from Spotify Johan Seidefors talks about why he sees scripted podcasts as being a big part of podcasting’s future:  https://twitter.com/RadiodaysEurope/status/1526508588268658688   More commentary from Spotify’s Investor Day 2022: https://newsroom.spotify.com/2022-06-08/investor-day-2022/   Indie Rock and Podcasting  Singer Songwriter eef Barzelay also know as Clem Snide presents “A Life in Song”: https://linktr.ee/alifeinsong Matt Reviews the Rodecaster Pro II: castos.com/rodecaster-pro-2-review/ ...

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00:36:41

We Need Podcast Critics - with Keelin Peterson

June 23, 2022

We Need Podcast Critics - with Keelin Peterson

Keelin Peterson runs the website Mentally a Magpie where she reviews podcasts. She joins Audience to discuss what she looks for in a podcast and how thoughtful, objective criticism can help podcasting.    Links: Connect with Keelin mentallyamagpie.com  @IAmKeelinIt   Podcasts Mentioned  goodniks.org  20k.org  iheart.com/podcast/stuff-you-missed-in-history-cl-21124503/ theringer.com/gene-and-roger-podcast   Castos  castos.com/integrations/stripe ...

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00:29:27

When Passion Meets Profession: How to fund a Project with Newt Schottelkotte

June 16, 2022

When Passion Meets Profession: How to fund a Project with Newt Schottelkotte

Newt Schottelkotte created their first audio drama in 2017 when they were only 15 years old. That led to the creation of Caldera Studios, a production company where Newt produces their work including their latest series, Where the Stars Fell. In this episode, Newt and Stuart discuss the creative process of making a fiction podcast, the need for budgets in audio drama, and strategies for crowdfunding.   Links Castos and Stripe Integration Newt’s website Newt’s piece on Medium Caldera Studio’s Bandcamp Inkwyrm Podcast Where The Stars Fell Podcast Connect with Newt on Twitter Fable and Folly ...

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00:38:00

Camp Monsters (Re-Air)

June 09, 2022

Camp Monsters (Re-Air)

For brands and companies, incorporating podcasting into their content marketing strategy probably seems like a no-brainer. But doing it well? It’s more art than science, but REI at least has the “art” part of that down pretty well. Among their many podcast offerings is Camp Monsters. So we go to our archives and a previous episode of another Castos Original, 3 Clips. This episode first aired on November 1, 2021 and was hosted by Jay Acunzo and produced and edited by Stuart Barefoot. IT features Weston Davis and his show, produced by REI, Camp Monsters   You can find the full episode here at: 3clipspodcast.com/camp-monsters-audio-as-a-visual-medium-ft-weston-davis/ For more Camp Monsters episodes: rei.com/blog/podcasts/camp-monsters For more on Castos: castos.com ...

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00:47:18

Selling an audio book through a podcast

June 02, 2022

Selling an audio book through a podcast

Matt and Jonathan get back together to give us an update on their “build in public” subscription podcast experiment. In their first episode, Matt pitched the idea to Jonathan as a way to add another revenue stream to his podcast efforts. It was a new concept to Jonathan, who still had to come up with a plan on what he would actually sell. Today, he’s back to share his ideas on selling an audiobook version of his printed book, and what other value he can deliver to his customers through subscription podcasts. Your Podcast Mentor Show with Jonathan Joneshttps://twitter.com/JonathanJSpeaksPrivate Podcasting Solutions | Castoshttps://youtube.com/castoshttps://twitter.com/castosHQ ...

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00:12:56

From the Road to the Studio

May 26, 2022

From the Road to the Studio

In his decades-long relationship with audio, Marcus dePaula has been a musician, a live audio engineer touring with bands and now he’s a podcast producer. Through his company “Me Only Louder” he works with business and creative professionals to make podcasts and website content. He also works with his wife at Mixtus Media to create websites He joins Audience to discuss his time on the road and how he gained the technical skills and the attention to detail that are crucial in making good podcasts.    Links:  meonlylouder.com  stealtheshow.com/podcast allenclarkphotography.com/podcast Castos Private Podcasting  ...

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00:31:19