For podcasters in the pursuit of producing better shows and uncovering the business that power audio creators. Audience is not just another podcast about podcasting. Respect the craft of audio...more

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Latest Episodes

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April 07, 2022

Starting a paid members-only podcast w/ Joe Casabona

Joe Casabona joins the Audience podcast today to talk about his journey as a podcast creator. Joe produces a mix of podcasts in the web, WordPress and podcasting space. Matt and Joe cover some of the ways you can monetize a public podcast. Including digital products, courses, memberships, ads and more. Joe has found balance in offering sponsorship spots on public podcasts, but also uses Castos private podcasts for his membership offerings. Creating a successful podcast requires a multi-channel approach. A solid website, a thoughtful podcast approach, and multiple ways of monetizing is a must. If you enjoyed today's episode, please share it on social media! Matt's private podcast webinar ...



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March 31, 2022

Planning and Producing a Great Interview Show

On this episode of the Audience podcast, Matt and Stuart talk about what it takes (behind the scenes) to make a great podcast, with examples from the 3 Clips podcast. They talk about best practices and their processes when it comes to booking guests, pre-interviews, monetization, and editing. Not only do they touch on a few newbie mistakes (and how to avoid them), they also talk about how to make your podcast better. Whether you’re a newbie or a veteran, everyone will find something to take away from today’s conversation. If you have any questions about this episode or want to get some of the resources we mentioned, head over to And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at Today you’ll learn about:  3 Clips podcast: featuring podcasts and their processes  Booking guests: People’s time (yours and your guests) The importance of pre-interviews Building rapport Reaction during interview Avoiding one-word answers and rambling Working with producers Editing a podcast episode The perks of having seasons for your podcast Newbie mistakes: avoiding podcast burnout ...



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March 24, 2022

Steal this podcast listener survey!

Today I'm hoping you can share in the improvement of the Audience podcast by taking part in our survey. Head there now at As you might know, Season 2 of our other podcast 3 Clips has come to close. That means Stuart will be joining us more regularly on Audience. We have some new concepts cooking for you, which I think you'll really enjoy. By visiting you can help us understand what types of content you'd like us to produce. And hey, if that's not enough, you can always email us [email protected] and tell us what you'd like to hear. But wait, there's something in it for you as a podcaster! You've heard me say that feedback is important for your podcast and why not use a survey to do that? Even more so, how about using a free survey from a company that specializes in customer research? The survey I've put together is from a free survey framework provided by Edison Research. You can download their survey for free to use for your own podcast. Use all of the questions they provide or select the few that you think is most impactful for your podcast. I'll put the link in the show notes so you can grab it, too. That's what I did. I took some of their questions and added a few that are specific to Castos. Like, how do you plan on monetizing your podcast, if at all? By the way, if you'd like to learn more about selling your own subscription podcasts here at Castos, let's chat. Email [email protected] to book a time with me. Okay I think that's enough call to actions for now. Please take the ...



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March 17, 2022

Creating an audio experience w/ Eric Nuzum

Technology is only good if it solves a problem. In the case of podcasting it definitely does solve problems. It’s basically broken down all major barriers to access when it comes to creating and distributing your audio.   But creating a good podcast is so much more than simply choosing the right microphones, the best software and distributing an RSS Feed. To make a good podcast, you need to create an audio experience, ideally an experience that is unique to your show.    Eric Nuzum is an expert in doing that. At NPR he helped bring to life shows like the TED Radio Hour and has worked on bringing shows like ‘Fresh Air’ and ‘Wait Wait Don’t Tell Me!’ into podcasting. He was also vital in the creation of the critically acclaimed podcast,  Invisibilia. Eric is the founder of Magnificent Noise, a podcast, audio and creative consulting company.    Links   Magnificent Noise :    The Ted Radio Hour:   Invisibilia:   Where Should We Begin with Esther Perel:    Connect with Eric on LinkedIn:   Connect Stripe to Your Private Podcast    Castos offers integrative tools to create revenue for your private podcast. View our blog and Matt’s YouTube Video ...



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March 03, 2022

Create your own subscription podcast w/ Stripe and Castos

Today I’d like to talk about creating your own subscription podcast without the middle man taking a cut of your revenue. Before we get too far down into the blueprint for monetizing your podcast, there are some hard requirements I’m mentioning in this episode: You must be okay with starting a free Stripe account. You’re using Castos to host your subscription podcast feed or feeds. Bonus: If you want to make other automation magic happen, I also recommend a free Zapier account. Why start a subscription podcast over advertising? What’s your knee-jerk reaction when you hear that the average podcast ad rates are $25 per 1,000 downloads? If you’re like most of us, your podcast is barely hitting 500 downloads per episode — you can’t even buy a cup of coffee let alone that new Porsche. Most advertisers are looking for the largest audience possible, not the most valuable audience possible. That’s a topic for a different podcast. When it comes to earning revenue, if you’re a brand new podcaster or a veteran with a niche audience, going by industry standard advertising isn’t going to make us rich. Then there’s the quality and experience factor. Don’t get me started on automated ad insertion from larger ad networks or other podcast hosting companies. Not only are we giving up control of the ad quality, it’s an abrasive experience for the listener. A 2020 report from Nielsen shows that host-read ads perform better anyway. ...



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February 24, 2022

Researching & Producing a narrated podcast with Paulina Salmas

On this episode of the Audience podcast, Matt interviews Paulina Salmas from An Eyesore and a Plague podcast. Paulina talks about how Twitter Spaces has changed podcasting and what it’s like to write and perform a scripted non-fiction podcast. Their discussion goes from podcasting to the definition of a village, to Wurlitzer keyboards. Paulina’s passion for history and how things work fuels her podcast and hobbies and it shows in her enthusiasm for the topics. She is a wealth of information when it comes to podcasting, marketing, Wurlitzer keyboards, and urban geography. If you have any questions about this episode or want to get some of the resources we mentioned, head over to And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at Today you’ll learn about: Twitter Spaces and podcasting What is An Eyesore and a Plague all about? The scripted non-fiction genre and the editing/revision process Why Paulina started her podcast Paulina’s goals for the podcast Monetization: local versus national Research, passion, and appreciation for the topic of your podcast  The story behind Tropical Fish  A possible Wurlitzer and Gibson Jukebox podcast?! Resources/Links: An ...