Audience

For podcasters in the pursuit of producing better shows and uncovering the business that power audio creators. Audience is not just another podcast about podcasting. Respect the craft of audio...more

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Latest Episodes

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February 17, 2022

6 Ways to be a better podcast guest

Chances are, if you're listening to this episode, you produce a podcast. There's a 90% chance that podcast is an interview show. There's a 50% chance you've had a guest on said show that made you exhale a gigantic w-t-f was that when the conversation stopped. We've all had that guest. They sounded good on paper, but when you hit record, the whole vibe fell flat. So, the mission for today: share this episode with your potential guest. Because, dear guest, my friend the podcaster here wants the best show possible. Here are 6 ways to be a better podcast guest. Number 1: Do some research Spend some time researching the podcast you're going to be on. Listen to an episode that catches your eye. Read the show notes from the guest interview before you. Heck, download the transcripts and breeze through how our podcaster frames questions. Anything is better than nothing at all. Especially if you were one of those guests that used a booking agency to get you on the show. Number 2: Bring the energy but not too much Be excited to share your story or lesson or moment. You don't have to over emphasize everything, or even feel like you're putting on a performance. Working off of the energy of the host is key, match them to where they are in _their_ performance. We don't want answers to silently fade out. It's like eating the empty calories of a bagel. I'll probably get some hate mail for that, but the idea is to deliver on your promise. We're all sharing this precious time together. Number 3: Say no to AirPods Never. Use. Airpods. On. A. Podcast. Interview. Ever. If you plan on appearing across more podcasts, which ...

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00:05:31

Bob Ross: Finding inspiration from Different Mediums

February 10, 2022

Bob Ross: Finding inspiration from Different Mediums

What can a soft-spoken painter teach us about podcasting? In this episode of the Audience podcast, Stuart talks about what we can learn from painting legend Bob Ross. While this beloved artist may have passed away nearly thirty years ago, he is still in the heads and hearts of many people today.  Stuart talks with Doug Blandy, professor emeritus at the University of Oregon, who has done a lot of work around Bob Ross and his legacy. From books to documentaries, Doug is a Bob Ross expert. Stuart and Doug offer up five lessons that Bob Ross has taught us, which transcend from painting to podcasting. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Looking outside our medium for inspiration It’s the presentation that matters Creating a workflow Knowing your subject matter: research, practice, experience, and scripts Giving you and your team time to breathe and create (and avoid burnout) Leveraging a medium Building your brand through a medium Nailing down a format Understand ...

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00:20:35

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February 03, 2022

Podcast 2.0 app Fountain.fm with Oscar Merry

Is Bitcoin an option for podcasters? What should you be doing right now when it comes to monetizing your podcast? On this episode of the Audience podcast, Matt is talking with Oscar Merry from Fountain. Fountain is an app that allows podcasters to share podcast clips with potential listeners and it allows listeners to support their favorite creators with Bitcoin. Cryptocurrency isn’t just in the future of podcasting, it’s in the present as well.  Today Oscar talks about Fountain (what they do and how they work with podcasters and listeners), and he educates us on Bitcoin and how cryptocurrency operates. Should you be looking into Bitcoin? How can Fountain help you with your podcast? When should you start thinking about cryptocurrency? If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: What is Fountain.fm? Bitcoin crash course and the different layers of Bitcoin Satoshis (SATs) Lightning (Lightning Network) The future of Bitcoin and podcasting How Fountain works for podcasters and podcast listeners Different ways to ...

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00:36:41

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January 27, 2022

3 Clips Season 2: How to start a war

Do you know how WWII started? How do you incorporate narrative elements into a nonfiction podcast? In what ways can you weave in various sound elements to heighten the podcasting experience for your listeners? These questions (and more) are answered by Evo Terra (from the 3 Clips podcast) and Michael Trapani (from the How to Start a War podcast). Today’s Audience episode is actually the first episode from the second season of the 3 Clips podcast. In it, host Evo Terra talks with his guest, Michael Trapani about what it takes to put together an effective, powerful, and impactful narrative non-fiction podcast.  If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Why Michael chose podcasting over other forms of media The importance of research and writing Leveraging the audio for a podcast Emphasizing speech cadence over attempting various accents for voice acting How sound elements can heighten the listener experience Narrative podcast styles with a nonfiction topic How Michael’s opinions have changed from the ...

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00:40:34

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January 20, 2022

How to hit the podcast reset button

Do you have more than one podcast? Have you been reconsidering your podcast goals? How do you continue to innovate (and want to innovate) when you’ve been podcasting for so long? On this episode of the Audience podcast, Matt and Craig talk about what you can do to hit the reset button on your podcast. Whether you’ve been hosting the same podcast for years or if you’ve been running two or more podcasts, burnout can feel inevitable.  Today, Matt and Craig talk about what you can do to avoid burnout, continue to stay fresh in the minds of your listeners, and how to keep up with the ever-evolving podcasting industry. They have a plethora of information to keep your show engaging and to keep yourself energetic about your content, from using your competition, to changing up your format, and building a community. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Long-term podcasting and how the industry has changed How to avoid being “stuck in your ways” and feeling out of touch The importance of and how to evaluate your podcasting format How to use ...

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00:20:48

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January 13, 2022

Jonathan Jones: From public speaker to podcaster

On this episode of the Audience podcast, Matt talks with Jonathan Jones from the Your Podcast Mentor Show. Today they’re talking about how Jonathan went from public speaker to podcaster and how he utilizes YouTube and his skills as a speaker to grow his audience.  Jonathan also talks about where you can find your first speaking gig, how he is leaning into YouTube shorts, and how he connects and engages with his audience. Jonathan Jones is a fountain of knowledge when it comes to podcasting, speaking, and engagement.  Do you feel burnt-out? Are you going through a podcasting slump? Unsure about what direction to go in your new podcast? Whenever you are feeling discouraged, just remember: there is still a lot of season left. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about:  Jonathan’s journey into podcasting How to get positive reinforcement throughout the long game The first step to monetization: take the time The business of speaking “virtually” Using YouTube for your podcast Avoiding burn-out as ...

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00:34:43