Audience

For podcasters in the pursuit of producing better shows and uncovering the business that power audio creators. Audience is not just another podcast about podcasting. Respect the craft of audio...more

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Latest Episodes

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November 25, 2021

When to use a "Trailer Episode" and when to use an "Episode 0"

On this episode of the Audience podcast, Matt and Stuart talk about the differences and the importance of having a trailer episode or an “Episode 0.” Are they different things? The short answer is yes. The long answer involves the reasoning for using one or the other, as well as the length and content of this initial episode. Depending on the format of your podcast, you may benefit from either having an Episode 0 or a trailer.  Listen in to get tips on how to make both of them well, suggestions on which to use depending on the content of your podcast, and why they are so beneficial. Remember the beauty and the challenge of podcasts: There are no rules but there should be an episode 0. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Episode 0 definition and examples The hows and whys of an Episode 0 or a “Rally Cry” episode Trailer definition and examples Why you need one or the other for your podcast How Episode 0s helps podcasts as well as podcasters “The ...

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00:25:51

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November 18, 2021

Gary Arndt on winning with short form podcasts + TikTok

What is a travel photographer to do when the entire world shuts down? Turn to podcasting and TikTok, of course. Gary Arndt was owning the space of travel photography until the global pandemic put an end to his plans. Now he’s taking on the podcasting world with his podcast, The Everything Everywhere Daily Podcast. But Gary did not let that break him. Gary has been a content creator for many years and today he shares some of his expertise about how to create podcasts people love. He gives his advice on how to get your first thousand downloads, how he utilizes TikTok, and the benefits of having a short-form podcast. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Gary’s journey from the pique of his travel business, to rock bottom, and back again  The idea and launch of Gary’s history podcast Is a social media presence good enough to have a successful podcast? How Gary utilizes TikTok and Instagram The correlation between TikTok views and podcast downloads Content that keeps being produced ...

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00:33:24

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November 11, 2021

Data Doesn't Have to Be Scary w/ Alexandra Mannerings

Podcasting can be a really great medium for breaking down long-held ideas about a certain topic.  On this episode, Sam is joined by Alexandra Mannerings of the Heart, Soul, and Data podcast to learn about how she is using her show as a platform to start conversation with organizations and individuals who may have been adverse to all things data in the past while opening new opportunities for her business. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Why analytics and data scares everyone and how Alexandra has made it accessible  How do you use analytics to make the world a better place Nonprofits and their relationships with data Data doesn’t have to be evil or scary; you can use data to make your life easier How you can use data to support your mission Data being personal rather than process What are value driven analytics and why they are important The two-way street of having a guest on ...

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00:36:15

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November 04, 2021

Automations Engine and ConvertKit Integration

Castos’ private podcast automation makes it easier to make changes to subscriptions, engage with your audience, and make sure your content is secure. Today, Craig and Matt talk about Castos’ newest integrations and what it will mean for podcasters interested in private podcasting. The team is ecstatic about the ConvertKit integration which will allow podcasters to do wonderful things with their private podcasts.  The crew at Castos has been working hard to deliver some of the most requested integrations and features to help podcasters succeed. Craig talks about a few of those things including the newest integrations like ConvertKit, added security, and the endless possibilities for your podcast. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: ConvertKit integration for private subscription Coming soon: Stripe, Podia, and Teachable The new branding and website at Castos Using private podcasting in conjunction with something else Working natively with the tools you always use Tools that are better than Patreon The ...

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00:19:58

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October 29, 2021

Let's put on a show

Why do I want to start a podcast? What should my podcast be about? What do I want to get out of podcasting? These are the questions we’re talking about today on Audience.  Peter Link, CEO of Watchfire Music, joins us today, to talk about how to put on a good show. Peter goes over his process from concept to post-production, and how he uses his experience as a composer and lyricist when he produces his podcast, Scattershot Symphony. He also talks about how podcasting has helped him and why he loves it so much.  If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Why it is all about the story Using your favorite podcasts as inspiration How to bring your unique spin to a podcast The importance and power of a title How to repurpose your material for use in a podcast The curation of a concept for an episode Writing for the ear and performing a narration Resources/Links: Watchfire Music: https://watchfiremusic.com/ ...

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00:19:33

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October 21, 2021

Craft Beer & Conversation: The Perfect Recipe for A Podcast w/ Joseph Bennecke

Today on the Audience podcast, Sam Chlebowski brings you the latest episode of the Castos Creator’s Spotlight series. In this series, Sam talks with content creators (just like you) about where they came from, where they’re going, and also their tips, tricks, and advice for new podcasters.  In this episode Sam is joined by Joseph Bennecke from the Brews with the Homies podcast. In this episode, Sam and Joseph focus on building communities around podcasts and around beer. Joseph talks about how passion and friendship has fueled their podcast and how they are amassing a community around that passion. He gives tips on how to get started, how to build your audience, not to mention, a few tips on glassware as well. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: How Joseph and Brews with the Homies got started  The community around beer Drinking it fresh versus collecting your favorites How glassware and environment impact beer Jumping in and getting started with your podcast What should the format ...

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00:35:33