Audience

For podcasters in the pursuit of producing better shows and uncovering the business that power audio creators. Audience is not just another podcast about podcasting. Respect the craft of audio...more

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Latest Episodes

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February 03, 2022

Podcast 2.0 app Fountain.fm with Oscar Merry

Is Bitcoin an option for podcasters? What should you be doing right now when it comes to monetizing your podcast? On this episode of the Audience podcast, Matt is talking with Oscar Merry from Fountain. Fountain is an app that allows podcasters to share podcast clips with potential listeners and it allows listeners to support their favorite creators with Bitcoin. Cryptocurrency isn’t just in the future of podcasting, it’s in the present as well.  Today Oscar talks about Fountain (what they do and how they work with podcasters and listeners), and he educates us on Bitcoin and how cryptocurrency operates. Should you be looking into Bitcoin? How can Fountain help you with your podcast? When should you start thinking about cryptocurrency? If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: What is Fountain.fm? Bitcoin crash course and the different layers of Bitcoin Satoshis (SATs) Lightning (Lightning Network) The future of Bitcoin and podcasting How Fountain works for podcasters and podcast listeners Different ways to ...

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00:36:41

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January 27, 2022

3 Clips Season 2: How to start a war

Do you know how WWII started? How do you incorporate narrative elements into a nonfiction podcast? In what ways can you weave in various sound elements to heighten the podcasting experience for your listeners? These questions (and more) are answered by Evo Terra (from the 3 Clips podcast) and Michael Trapani (from the How to Start a War podcast). Today’s Audience episode is actually the first episode from the second season of the 3 Clips podcast. In it, host Evo Terra talks with his guest, Michael Trapani about what it takes to put together an effective, powerful, and impactful narrative non-fiction podcast.  If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Why Michael chose podcasting over other forms of media The importance of research and writing Leveraging the audio for a podcast Emphasizing speech cadence over attempting various accents for voice acting How sound elements can heighten the listener experience Narrative podcast styles with a nonfiction topic How Michael’s opinions have changed from the ...

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00:40:34

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January 20, 2022

How to hit the podcast reset button

Do you have more than one podcast? Have you been reconsidering your podcast goals? How do you continue to innovate (and want to innovate) when you’ve been podcasting for so long? On this episode of the Audience podcast, Matt and Craig talk about what you can do to hit the reset button on your podcast. Whether you’ve been hosting the same podcast for years or if you’ve been running two or more podcasts, burnout can feel inevitable.  Today, Matt and Craig talk about what you can do to avoid burnout, continue to stay fresh in the minds of your listeners, and how to keep up with the ever-evolving podcasting industry. They have a plethora of information to keep your show engaging and to keep yourself energetic about your content, from using your competition, to changing up your format, and building a community. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Long-term podcasting and how the industry has changed How to avoid being “stuck in your ways” and feeling out of touch The importance of and how to evaluate your podcasting format How to use ...

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00:20:48

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January 13, 2022

Jonathan Jones: From public speaker to podcaster

On this episode of the Audience podcast, Matt talks with Jonathan Jones from the Your Podcast Mentor Show. Today they’re talking about how Jonathan went from public speaker to podcaster and how he utilizes YouTube and his skills as a speaker to grow his audience.  Jonathan also talks about where you can find your first speaking gig, how he is leaning into YouTube shorts, and how he connects and engages with his audience. Jonathan Jones is a fountain of knowledge when it comes to podcasting, speaking, and engagement.  Do you feel burnt-out? Are you going through a podcasting slump? Unsure about what direction to go in your new podcast? Whenever you are feeling discouraged, just remember: there is still a lot of season left. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about:  Jonathan’s journey into podcasting How to get positive reinforcement throughout the long game The first step to monetization: take the time The business of speaking “virtually” Using YouTube for your podcast Avoiding burn-out as ...

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00:34:43

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January 06, 2022

Less is more: How long should an episode be?

How long should a podcast episode be? Do longer episodes have more useful content than shorter ones? Do short episodes cut out all the unnecessary chatter? Making a podcast is more of an art than a science. There’s no magical format that will get you downloads; there is only the format that works for you. For most people, that means they’ll have an awkward trial and error period. To make that period a little less awkward, Stuart brings on a podcaster to share one format that has worked well. On this episode of the Audience podcast, Stuart talks with Mandy Lehto (from Enough, the Podcast) about episode length, the importance of making every second count, pulling Jenga blocks, and how to effectively use narration. She talks about why she creates Enough, the Podcast and what her goals are.  With longer episodes, information can get lost in all of the minutes that tick by. But shorter episodes can feel distant. As podcasters, we want to connect with our audience and sometimes that can’t be done with short episodes. So what is a podcaster to do? After all, sometimes you don’t know what the episode is until you record it. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by ...

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00:17:51

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December 30, 2021

2022 Podcast Predictions

What is podcasting going to be like in 2022? What are your predictions for next year? What are your hopes for the industry? In this episode of the Audience podcast, Matt talks about his predictions, Castos’ predictions, and other podcasters’ opinions about what they think will happen in the next year.  Are you hopeful for more integrations for promotion? What trends do you see moving forward and evolving in 2022? Matt hears from four strong and seasoned podcasters (Danny Brown, Tanner Campbell, Arielle Nissenblat, and Gary Arndt) about what they think as well. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Castos Predictions Integrations for monetization and promotion 10xing Podcasting 2.0 The Future According to Twitter Spotify predictions More uses for dynamic content Hopefully more instructional podcasts More women and people of color in larger companies, running podcasts Apple Podcast predictions Matt’s Industry Predictions More Podcasting 2.0 adoptions Decline in megacorps pushing into ...

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00:09:38