Audience

An honest, unfiltered, and realtime view inside one brand's journey to growing an impactful pod ... more

Latest Episodes

April 15, 2021 00:34:43

Podcasting through the lens of Evo Terra

On this episode of the Audience podcast, Matt is talking with Evo Terra from Podcast Pontifications. Evo is the author of Podcasting For Dummies and Expert Podcasting Practices for Dummies. He has also launched and run one of the first large podcast networks, and built a successful strategic podcast consultancy. From public speaking to podcasting, Evo has an amazing way with words and he shares a few of his pontifications and advice with us today.  Today, Matt and Evo talk about livestreaming, to social audio, to Evos’ advice about effective and efficient CTAs. He shares his knowledge and aptitude about the industry and his visions of what the future of podcasting holds for us. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Dystopian ideas that keep Evo awake at night Advertising in podcasting versus on YouTube What if podcasting companies buy advertising platforms? What are the unintended consequences for the industry? Livestreaming podcast episodes The eternal question: “How do I make my show better?” Evo’s 90/10 Rule of Online Video ...

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April 08, 2021 00:36:18

Improve your podcast production

Anyone can start a podcast, but not anyone can make it successful... Stuart Barefoot is an expert in podcast production - so his voice is a legitimate one to listen to for anyone thinking about starting a podcast - even more so if you have an existing podcast and are looking to take your show to the next level.  Stuart has years of experience coaching people to find and create content that is relevant now - and for the foreseeable future - evergreen content as they call it… This kind of content is the golden egg for any podcast and will ensure a continuous influx of new listeners and the ability to repurpose content as well as marketing resources.  Stuart shares helpful tips on choosing a podcast genre that makes sense, getting more traction on an existing podcast, and how to ensure you don’t over-commit yourself when it comes to regular publishing. Discussion Points: How covid impacted the podcast landscape  Getting started with a new podcast Taking breaks to avoid “burnout” and make bad content Avoid pressure to push out content Don’t compare yourself to existing successful podcasts Tips to get your podcast out there (Marketing) Repurposing content  How to make your podcast better Advice on how to choose the genre that’s right for you Resources: Subscribe to Audience Castos Academy Castos YouTube Channel Stuart Barefoot Instagram Stuart Barefoot Twitter ...

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April 01, 2021 00:30:36

Why every podcast needs a community

Today’s guest is the lovely and bubbly Michelle Frechette. Michelle does a little bit of everything: coaching, public speaking, website evaluation, writing, podcasting, and she is a WordPress expert. Her mission is to help people and she accomplishes this by working with non-profits around the world.  In this episode, Matt talks with Michelle about the importance of building a community. They share stories and tips, including the launch and journey of Michelle’s podcast (“WP Coffee Talk”), different types of community engagement, and how to best use that engagement for the benefit of your listeners as well as yourself. They also talk about the role that James Lipton and Inside the Actors Studio played in Michelle’s podcast and how podcasting isn’t like Field of Dreams. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Michelle’s journey and background The importance of community in the podcasting world How new podcasters can break into the podcasting and a niche topic community The format for Michelle’s podcast and the story behind it How Michelle approaches community-building with various brands  Community as a “tool to solve communication issues” Being a part of a community without actively engaging Accountability and keeping community members on track How Michelle built her community   Resources/Links: WPCoffeeTalk: https://wpcoffeetalk.com/ Big Orange Heart: https://www.bigorangeheart.org/  Michelle’s Website: https://worksbymichelle.com/  Asana: https://asana.com/  Trello: https://trello.com/en-US  ToDoist: https://todoist.com/ ...

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March 25, 2021 00:30:03

The future of private podcasting at Castos

What is a private podcast? How is it different from a public one? How is it different from social audio? What’s the point of having a private podcast? In today’s episode of the Audience podcast, Matt and Craig talk about, that’s right, private podcasting. What it is, the future of private podcasting, and how it impacts the industry. If you’re utilizing private podcasting, tell us about it. Write us an email or record a message, drop it in Dropbox or Google Drive, then send us the link so we can hear how you’re being creative with private podcasting. We’d love to hear how you’re using private podcasting to benefit your community, business, or brand. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: What is private podcasting? Group audio, “Members Only”, company podcasting, and other nicknames Creating content for specific groups of people in your world Social audio versus private podcasting Different types of dialogue and interaction  Private podcasting goals The difference in creating content for a public podcast versus a private podcast ...

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March 18, 2021 00:29:06

Marketing your podcast against 2 million other shows

2020 brought explosive growth to podcasting, but how can you stand out OR at the very least, build a structure around marketing your show? Recording & publishing a podcast is merely the first step. It is all the things you do around the show which will help it achieve its potential. Today’s episode is almost like a mini crash course in podcasting and marketing. No matter if you’re new to podcasting or if you’ve been around the block a few times, sometimes it is important to be reminded of the fundamentals. Matt talks about everything from changing your mindset, to the fundamental parts of marketing your podcast, to making the back-end operations easier using tools and streamlining your process. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Chapter 1: The explosive growth of podcasting Chapter 2: Changing your mindset: Consistency plus audience Evolve your premise over time Choose a goal Chapter 3: The fundamental parts to marketing podcast Website or a landing page Build an email list and subscribe ...

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March 11, 2021 00:31:01

Improving the podcast creator experience at Castos

We’re excited to have Kim McCaffery join Castos as our Customer Experience Manager. Matt and Kim join the podcast to talk about her role in servicing Castos podcast hosting customers, leading them to publish successful shows. Kim has a deep passion for supporting users needing to use software to reach their goals. As much as we like to say that podcasting is easy, the team at Castos knows there are a lot of challenges for creators coming into this space for the very first time. From creating the actual podcast, and including everything else the creator needs to make the podcast successful. Kim’s team is there to help you onboard to Castos, plus offer a helping hand to ensure your podcast is found on all major distribution platforms. Kim has embraced the strong following Castos has in the WordPress world through the Seriously Simple Podcasting plugin, while keeping an ear to the ground in order to improve user experience. She’s uncovering new ways to improve the onboarding, help docs, and support for our beloved WordPress community of podcasters. We hope you enjoy today’s episode, if you have any further questions, feel free to reach out to the team — we’re here to help! Start your podcast at https://castos.com/Enroll in our FREE academy at https://academy.castos.com/ ...

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