Audience

For podcasters in the pursuit of producing better shows and uncovering the business that power audio creators. Audience is not just another podcast about podcasting. Respect the craft of audio...more

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Latest Episodes

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January 06, 2022

Less is more: How long should an episode be?

How long should a podcast episode be? Do longer episodes have more useful content than shorter ones? Do short episodes cut out all the unnecessary chatter? Making a podcast is more of an art than a science. There’s no magical format that will get you downloads; there is only the format that works for you. For most people, that means they’ll have an awkward trial and error period. To make that period a little less awkward, Stuart brings on a podcaster to share one format that has worked well. On this episode of the Audience podcast, Stuart talks with Mandy Lehto (from Enough, the Podcast) about episode length, the importance of making every second count, pulling Jenga blocks, and how to effectively use narration. She talks about why she creates Enough, the Podcast and what her goals are.  With longer episodes, information can get lost in all of the minutes that tick by. But shorter episodes can feel distant. As podcasters, we want to connect with our audience and sometimes that can’t be done with short episodes. So what is a podcaster to do? After all, sometimes you don’t know what the episode is until you record it. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by ...

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00:17:51

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December 30, 2021

2022 Podcast Predictions

What is podcasting going to be like in 2022? What are your predictions for next year? What are your hopes for the industry? In this episode of the Audience podcast, Matt talks about his predictions, Castos’ predictions, and other podcasters’ opinions about what they think will happen in the next year.  Are you hopeful for more integrations for promotion? What trends do you see moving forward and evolving in 2022? Matt hears from four strong and seasoned podcasters (Danny Brown, Tanner Campbell, Arielle Nissenblat, and Gary Arndt) about what they think as well. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Castos Predictions Integrations for monetization and promotion 10xing Podcasting 2.0 The Future According to Twitter Spotify predictions More uses for dynamic content Hopefully more instructional podcasts More women and people of color in larger companies, running podcasts Apple Podcast predictions Matt’s Industry Predictions More Podcasting 2.0 adoptions Decline in megacorps pushing into ...

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00:09:38

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December 23, 2021

30 Days to launch a podcast

Are you up for a challenge? How about launching a podcast in 30 days? Today, Matt talks about what it would take to launch a podcast in a month. With the New Year around the corner, many of you (or your friends) might be thinking about launching a podcast in 2022. What would that take? Would you be able to launch a podcast in 30 days? From conception to publication? Matt turned to Twitter to ask what you would do. Today he covers his favorite tips from @heyemilykennedy, @indiedropin, @tfyhpodcast, @everywheretrip, @espreedevora, @NextOnStageOne, @iamjeremyenns. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Prioritizing tasks for a 30-day launch Don’t undervalue practice  The importance of getting ahead Identifying your target market Finding good topics The lists and outlines you’ll need Focus on what you need, rather than the superfluous ...

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00:07:04

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December 16, 2021

There's 92 Podcast Marketing Tips After This

On this episode of the Audience podcast, Matt talks about his latest Twitter challenge and how it led to Lauren Passell, the Founder of Tink Media, Podcast the Newsletter and Editor at Hark Audio. Matt talks about Lauren’s top eight tweets (according to Matt) and Lauren joins the podcast for a few extra tips as well. This short episode is packed full of helpful advice for new podcasters, as well as some reminders and words of wisdom for veteran podcasters. So get out a pen and paper, you’re going to want to take notes. If you’re looking to start a podcast or if you’re looking for a better podcast hosting experience, why not try Castos? Use our Castos Coupon Code when you sign up for a new account: AUDIENCE20. Whatever it is you want to podcast about, we’ll help you get your podcast out into the world. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Matt’s Eight Favorite Tips/Tweets: Tip 1: Specificity Tip 2: Switching content ...

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00:11:12

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December 09, 2021

Simplify Your Sound Design, Without Sacrificing on Quality

To state the obvious, Podcasting is an audio medium so how it sounds is crucial. But sometimes sound design can be a lengthy and expensive process, which is fine when you have the budget and personnel to create custom music and score each episode. But for independent creators and small organizations who might not have the time or budget to do that, there’s a way to spruce up your podcast without sacrificing on quality. Links:   Q-Rock on LinkedIn https://www.linkedin.com/in/quinton-johnson-9a5646195/   SoundCloud https://soundcloud.com/quinton-johnson   Twitter: @ iamqrock IG:  @ iamqrock   Storyblocks https://www.storyblocks.com/audio/search?media-type=music&portal_artist_ids=Hsx8DES0Jvkcpaqoyq ...

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00:16:02

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December 02, 2021

I listened to 3 hours of Tim Ferris so you wouldn't have to

On this episode of the Audience podcast, Matt talks about a 3-hour episode of Tim Ferriss’ podcast, where he and guest Chris Hutchins talk about how Tim grew The Tim Ferriss Show into what it is today. The episode is a powerful one but pretty long, so Matt highlights some of the most important bullet points for you. Using clips and commentary, Matt dives into the ten biggest lessons from that episode. You might have heard of Tim Ferriss from his bestselling book, The 4-Hour Workweek. You might have heard his name when Fast Company listed him as the “Most Innovative Business People'' or when he was listed as one of Fortune’s “40 Under 40.” At his heart, he is an early-stage tech investor (some examples being Uber, Facebook, Shopify, Duoling, Alibaba and over fifty more), an author, and the host of The Tim Ferriss Show, which was the first interview-style business podcast to get over 100 million downloads. He knows his stuff. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Podcasting is not dead A full-body check-in Mics, hardware, and software ...

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00:12:32