Audience

The 4 Best Paid Acquisition Channels To Grow Your Listenership

Audience
The 4 Best Paid Acquisition Channels To Grow Your Listenership
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In this episode of Audience we talk through the 4 most common advertising platforms you can use to grow your podcast.

While the quality of your content is, and likely will always be, King if you have the budget to amplify that already-awesome content with advertising it can be a really effective way to accelerate the growth of your show.

In this episode we talk about the following ad platforms for your podcast:

  • Facebook
  • Overcast
  • Quora and Reddit
  • Other podcasts

But fair warning, good advertising will never make up for a lack of good content. We spent a few previous episodes talking about how to craft an interesting story, and not to follow your own narrative, and now that we've got a good idea of what good content is we can look to start amplifying that with ads.

Resources Mentioned


Brought to you by Craig Hewitt from Castos of Audience