Your Podcast Questions, Answered

Your Podcast Questions, Answered
Your Podcast Questions, Answered
Episode April 02, 2020 00:18:04

Hosted By

Matt Medeiros Stuart Barefoot

Show Notes

Lately, many of us have been figuring out how best to spend time in our new routines. Some are dusting off their podcast microphones for the first time and others are taking a diligent look at how to improve their show.

In this episode of Audience, we put a call out for your most pressing podcast questions across our Facebook group and newsletter. We wanted to use our voice to help you navigate common hurdles of making a successful podcast. And it may come as no surprise, there was a common theme. Tips on how to grow an audience continue to be on the forefront of everyone’s mind as COVID-19 affects listener stats.

Listen now for Craig’s in-depth answers to each of your questions and find the quick takeaways below.

Are there benefits of producing bonus episodes that don’t follow your show’s normal format?

Experimentation can be scary, especially when your podcast sees healthy engagement. But we believe trying new formats, durations, or publishing dates are worth it if you have a good reason.

Don’t produce an episode outside of your format just because you want to. Instead, ask yourself if the new elements are a more effective way to deliver the content and serve your audience better. If the answer is yes, follow these tips to give your listeners a heads up of what’s coming:

  • Include a disclaimer in episodes leading up to the bonus content. Explain the new additions and give background about the change. Repeat this same disclaimer at the beginning of the bonus episode too.
  • Ask your audience for feedback about the content. If they enjoyed it, this new style could become a reoccurring segment

What’s the best way to get feedback about your content?

Step one of increasing an audience size is taking a closer look at your content. Get critical feedback from current listeners by asking specific questions. Questions like, “Did you like the episode?” will only prompt responses that make it harder to take action.

Instead, ask questions like, “What did you think of my call-to-action in the last episode?” or “Was the story climax clear or heightened enough in episode 3?”.

What does COVID-19 mean for podcasters in the next few months?

Industry data tells us total listens across all podcasters are down. The normal places like the gym, commutes, travel, and vacations are all on hold for the time being. And unfortunately, those spaces are where many people consume podcasts. Across the board, all podcast genres are experiencing lower engagement so this is an industry-wide trend.

Chartable maps Total Download and Total Listen trends from Spotify and Apple Podcasts due to COVID-19.

COVID-19 is also changing what podcasts are talking about. Some hosts have opportunities to pivot their content to trending news topics. Others can adjust course align the content with new problems their audience is now dealing with. This could mean covering how the pandemic is changing your community or covering mental health topics integral to maintaining normalcy in quarantine.

Podcast advertising is the other big portion of the industry we’re watching. In the short-term, with listener engagement dipping and brands tightening their marketing budgets, advertising revenue is subsequently lower. This is a natural result of current downward trends but we believe this is temporary. As we return to our typical routines, we expect advertising revenues to rebound and move towards previous levels.

Resources Mentioned In This Episode

Other Episodes

Episode cover

December 03, 2020

The Truth About What It Takes To Be A Successful Content Creator

On today’s episode, Craig talks with Ben Pines, the Head of Content and Product Evangelist of Elementor. Ben is a  marketing expert that has developed several successful online ventures in the past few years, one of which is Elementor, the most popular website builder for Wordpress. Both Elementor and Castos help enable creators to make and share content with their audience. We are going to focus on debunking the myths around how easy it is to be a content creator and run a successful online business. If you have any questions about this episode or want to get some of the resources we mentioned, head over to And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. Thank you so much!  Today you’ll learn about: What does it really mean to be a content creator? The current trends in the industry Why people become content creators The importance of credentials Mistakes that new content creators make Starting out without a plan Not thinking of it as a business The transparency of the industry Inspiration and mentors in the space Being a brand in the industry and the risk involved Making a stance as a company The difficulty to succeed in the email marketing space Ben’s interactions with customers and their practices behind the scenes of Elementor Audible and podcasting habits ...



Episode cover

October 21, 2021

Craft Beer & Conversation: The Perfect Recipe for A Podcast w/ Joseph Bennecke

Today on the Audience podcast, Sam Chlebowski brings you the latest episode of the Castos Creator’s Spotlight series. In this series, Sam talks with content creators (just like you) about where they came from, where they’re going, and also their tips, tricks, and advice for new podcasters.  In this episode Sam is joined by Joseph Bennecke from the Brews with the Homies podcast. In this episode, Sam and Joseph focus on building communities around podcasts and around beer. Joseph talks about how passion and friendship has fueled their podcast and how they are amassing a community around that passion. He gives tips on how to get started, how to build your audience, not to mention, a few tips on glassware as well. If you have any questions about this episode or want to get some of the resources we mentioned, head over to And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at Today you’ll learn about: How Joseph and Brews with the Homies got started  The community around beer Drinking it fresh versus collecting your favorites How glassware and environment impact beer Jumping in and getting started with your podcast What should the format ...



January 02, 2020

Becoming A Content Leader with Srini Rao

Being a content leader (as opposed to a follower and copying what everyone else is doing) is scary, especially for first-time podcasters. In Audience's episode 5, we're taking a closer look at podcast content tips. But this "Blue Ocean" of content for your listeners creates an opportunity for you to explore what you really want to talk about on your podcast and creates for your audience that engaging, share-worthy material that they so desperately are looking for. In this episode, I sit down with Srini Rao from the Unmistakable Creative podcast to talk about how he's followed the ethos of their podcast brand to talk to interesting people who are forging their own paths. In so doing he has built a large, and loyal, audience and their brand now includes a private social network, several courses, and a podcast library that is 700+ episodes strong. Resources Mentioned In This Episode Unmistakable CreativeAudience Of OneMighty NetworksSrini Rao on Twitter Episode Transcript Speaker 1 00:08 Hello and welcome back to audience, the podcast where you follow us as we build a podcast from scratch here. We're early on a quest to find the best tactics and strategies to ...