Podcast Statistics From The 2020 Infinite Dial Survey

Podcast Statistics From The 2020 Infinite Dial Survey
Audience
Podcast Statistics From The 2020 Infinite Dial Survey
/
Episode March 26, 2020 00:22:45

Hosted By

Matt Medeiros Stuart Barefoot

Show Notes

Edison Research and Triton Digital released their podcast statistics and digital media consumption in March 2020. This presentation was slightly different as we globally navigate the Covid-19 landscape and what that means for content creators.

In this episode of Audience, we’re recapping the most relevant consumption data for podcasters and how to take advantage of what’s to come. The podcasting industry is still in its infancy with plenty of room to grow. For those currently producing a show or deciding when to get started, use these podcast statistics to position yourself for success.

If you’re starting a new podcast or running into unforeseen issues with remote production setups, drop your questions in the comments here or tweet us @CastosHQ. We’ll answer all of your questions on the next episode of Audience.

Podcast Statistics From The Infinite Dial March 2020 Survey

Edison Research and Triton Digital surveyed 1,500 randomly sampled people from the United States. The questions focused on a person’s digital media consumption habits and awareness of media brands. The following results are an opportunity for podcasters to take stock of their show and strategize how to increase their listenership.

But before jumping into the most recent statistics, we’ll start with the elephant in the room. Amid Covid-19, our routines and habits have changed dramatically. In the short term this means downloads may decrease across multiple podcast genres. While news and talk show are being prioritized now, these audio trends will predict our consumption behaviors when we’re back to the new normal.

People are consuming more news and talk content during the Covid-19 pandemic in 2020.
People are consuming more news and talk content during the Covid-19 pandemic in 2020.

The following data highlights the digital media and audio habits of Americans as of March 2020. Separated into smart speaker, social media, and online audio categories, these trends are shaping our current landscape. All reference data can be found inside The Infinite Dial March 2020 presentation.

Smart speakers

  • 27% of Americans own a smart speaker or 76 million people. This is a 4% increase compared to 2019.
  • Between Amazon Alexa, Google Home, and Apple HomePod, Alexa is the most popular smart speaker. With 21% of smart speaker owners use Amazon Alexa.
  • 55% of the people who own smart speakers own 2+ devices.
27% of Americans own a smart speaker in 2020.
27% of Americans own a smart speaker in 2020. Majority of these owners use Amazon Alexa as their preferred device.

Alexa is king of smart speaker world. Submit your podcast to TuneIn so listeners can access your show on their smart speaker. Then use AnyPod to customize the Alexa skill users can use to launch your show.

Social media & WhatsApp

  • Facebook usage has remained relatively constant since 2018. But it is still the most popular platform with 54% of people using it most often.
  • For users 34 and under, Instagram is the second most often used social media app. For those older than 35, Facebook continues to be their platform of choice.
  • TikTok entered the market with 25% of users 34 and under using the platform.
  • 29% of people under 34 use WhatsApp to stay connected, compared to 23% last year.
social media usage for americans 12 and older
Facebook continues to be the most used social media platform but newcomers like TikTok and WhatsApp are exploding with growth. Both TikTok and WhatsApp are counted within the “Other” category.

Podcasting & online audio

  • Users 35 and older had the biggest increase in online audio consumption. Their preferred platforms are Pandora and Spotify.
  • 155 million people, or 55% of the population, have listened to a podcast. But 75% of Americans are aware of the medium.
  • 9% more users who are 35 and older listen to podcasts monthly.
  • 7% more women are monthly podcast listeners, compared to a 3% increase in male listeners.
  • On average, users spent 6:39 hours per week listening to podcasts. This figure has remained flat since 2018.
podcast statistics spotify is most used audio brand
Spotify is the most popular platform for online audio listening.
monthly podcast listening statistics, 37% of americans listen to at least one podcast a month
An estimated 104 million Americans listen to podcasts on a monthly basis.

Spotify’s prominence for online audio consumption can’t be overstated. Make sure your show is available on their platform by following these podcast submission instructions.

And don’t forget about Pandora. They started streaming podcasts in November 2019. Here’s a step-by-step guide on how to submit a podcast to their platform too.

Industry Predictions Based On Latest Podcast Trends

It’s always a good idea to use data to inform strategy pivots or before launching a new show. Based on the latest Infinite Dial findings, our team put together a few predictions and opportunities around where the biggest advantages are.

Podcasts tailored to environment-specific themes

Over half of smart speaker owners now have more than two devices in their homes. Users consume different content across each device depending on which room its located and what time of day it is.

With these new listening patterns, there’s an opportunity to create podcasts specific to an environment. For example, as people head to bed they’ll ask Alexa to turn on their favorite meditation podcast. But when they’re prepping dinner, they’ll ask the smart speaker in the kitchen to play Bon Appétit’s Foodcast.

We encourage podcasters to think about how and when people move throughout their homes. How can your podcast complement each environment and a listener’s content needs.

Instagram and TikTok is where listeners under 30 spend the most time

Though Facebook usage has flatlined for this demographic, Instagram and TikTok are having a moment. For both platforms, video content is consumed more than other post types.

If your podcast’s ideal listener falls into this age group, start prioritizing these platforms within a promotional strategy. Test out audiograms or video podcasting to put your show in front of your target demographic.

Castos is integrated with Headliner, one of the most popular audiogram makers. Automatically create custom video assets directly from your Castos dashboard to make your podcast standout.

WhatsApp can create more intimate two-way connections

Right now, Facebook groups dominate the space of allowing hosts to directly engage with their listeners. But people under 30 are now adopting WhatsApp as a new platform for group chats.

WhatsApp is a global communication app that’s more intimate and high touch than other mediums. At a time when many are craving personal connections, podcasters should consider WhatsApp groups as a new way to open up direct lines of communication with their listeners.

Another bonus, WhatsApp is a mobile-first app which is likely where your audience is already consuming your podcast. No need to switch between multiple devices and users can chime into the conversation while they listen along to the latest episode.

Woman-centric podcasts are poised for success

With the increase in female listenership in 2020, there’s an opportunity to connect with this traditionally under served demographic. Female hosted shows and podcasts that focus on their needs, problems, and content preferences have an opportunity to do well.

The onus is on us to increase the market share

With audiences spending just over six hours a week consuming podcasts, there is a finite number of minutes to go around. Our previous Audience guest, Jack Rhysider, highlighted this trend when saying people only tune into great podcasts. Good shows won’t make it into a listener’s rotation because they’re prioritizing great content.

We recognize the difficulty in increasing the total time people spend with podcasts per week. With other audio and video content to compete with and only 24 hours in the day, this is the harder statistic to increase. What’s more realistic is increasing the total number of podcast listeners in general.

To do this, the onus is on us. The podcasters, hosting platforms, listening apps, and audience members. Together let’s educate the uninitiated and promote the benefits of the medium to as many people as possible. As total listenership increases, so will the total number of listeners for your show and ours.

Resources Mentioned In This Episode

View Full Transcript

Episode Transcript

Speaker 1 00:06 Hello and welcome back to the audience podcast. I'm Craig Hewitt, your host from Costos. Well, it's been a, a a wild couple of weeks, I think regardless of where you are in the world. Uh, all of us are facing a lot of changes with our lives professionally, personally, socially with the Corona virus or covert 19 scare that we're all going through. And, uh, and I think in this episode I want to talk a little bit about that and what it means to, to us as podcasters. Our, our goal here with the podcast is to do what we can to help folks cope with the crisis that we're all going through. Get through these hard times and hopefully come out on the other side better. Uh, I know that there's not a lot we can do. Those of us that are confined to our houses are sheltering in place. Speaker 1 00:51 Cats, uh, go out and do things, can't see our friends and family can't go to work maybe. And so we're, we're home. And that's, that's the reality of it. I think that's something that we talk about in our family is that, that we have no control over this situation and that maybe is one of the most frustrating things. But what we can do is kind of look internally and say, okay, I'm here, I'm with, you know, my family or my loved ones and we're going to be here for the next a couple of weeks or a couple of months. I don't know. Um, and, and we have to try to make the best of it in this time. Um, I think we can all get caught in the really vicious news cycle and social media whirlwind that, that we all can very easily get caught up in. And a lot of us do. Speaker 1 01:33 And I think that's important to stay informed and, and see what's going on in the world. But I also think that that maybe a media diet is called for in times like this, you know, checking that, checking the news a couple times a day maybe, and letting the rest of your day be, be filled with things that, that give us fulfillment and purpose and solace. Uh, and so that's something that I'm trying to do personally. And just wanting to share that with everybody here is maybe, uh, instead of always being caught up in the news, maybe, you know, take our dedicated time for, for consuming the news, uh, lamenting kind of morning maybe about the situation and then hopefully trying to move on a bit with our days to say, okay, what else can I do with my days? I can spend time with my family and my loved ones. Speaker 1 02:13 I can spend time on kind of personal development and maybe fitness if you're able to get outside, um, and, and maybe, you know, get, get working on our podcast. Um, and, and that's kind of what we wanted to talk about today a bit is you know, what folks are facing with, with their podcasts in the midst of, of these crazy times, you know, are you, are you podcasting more? Are you podcasting less? Are you seeing changes to listenership as a result of this? Um, personally I think that podcasting will go up in terms of the amount of content created, but that maybe listenership will go down because a lot of people listen to podcasts in their cars or at the gym or doing something outside. And for a lot of us were just not able to do a lot of that these days. So I think it makes sense if you're seeing listenership go down and this time that you're probably not alone. Speaker 1 03:04 I think you have some of the news we're seeing in the industry supports that. And um, and that's, that's perfectly fair. But I do think now is the time, especially if we're all home and don't have a lot of the other things in our lives that that normally kind of take up our time that there'll be, could put it towards podcasting, get ahead in our production schedule, create some really great content for our audience that, that maybe is looking for something different now. And maybe a once kind of life gets back to normal. Uh, you'll have content ready for folks who, who are able to consume it then in back to their normal schedules. So this is a really challenging time for all of us and our hearts and our thoughts are with all of you. Uh, as we go through this, myself and our team were remote teams, so we're fortunately able to work as normal, but it certainly is affecting our, our personal lives and our ability to kind of emotionally cope with it. Speaker 1 03:54 Um, but I hope that everybody out there is healthy and happy and as safe as possible, uh, during these times. Something else I wanted to mention is that, uh, since we all are, are kind of being a bit more introspective these days, uh, we're going to be doing a Q and a episode here coming up next week. So this episode will go out on Thursday, March 26th and that week between March 26th and the 2nd of April, we'll be taking your questions and answering them live on the podcast. So if you have questions about your podcast or podcasting in general or Corona virus, or really anything else relating to kind of the time we're in and the situation and how you should be thinking about your podcast, please send us a message. Hello at <inaudible> dot com or drop a comment in the post for this episode. We'd love to hear from you, answer your questions, and provide our insights to, uh, to kind of what, what you're seeing, what you're thinking about, what you're worrying about with your podcasts. Speaker 1 04:49 And we'll answer a handful of questions on the next episode. So please hit us up on email. Hello at <inaudible> dot com on social media at castoffs HQ on Twitter, or drop a comment in the post for this episode. So last week, the folks from Edison research and Triton digital released their annual infinite dial survey results. So every year, uh, these, these teams get together and put out a massive survey that cover a lot of the trends in digital media consumption. Uh, going back to, to starting this in 1998 so talking about all sorts of online media, podcasting, social media, uh, smart speaker consumption, which we'll talk about in more detail. And this survey is about a 1500 people that are randomly sampled from the United States. And the idea here is to get, uh, some, some data points around trends and consumption patterns of, of kind of the general public for us, particularly as podcasters to think about how our audience is moving, how they're consuming, um, where they're consuming and things like that so that we can stay on top of, of kind of where our audience is and where they're going to tailor our efforts to, to match that. Speaker 1 06:01 So a link to the full webinar replay in the show notes for this episode, <inaudible> dot com slash podcast but I wanted to highlight some of the things that, that myself and our team pulled away from, from watching this presentation. Um, and the first one that, that I thought was really interesting had to do with smart speakers and it was that kind of awareness for smart speakers. So Amazon Alexa and things like that have gone down one percentage from 2019 to 2020 around 78 79%. Um, so, so I think we could call this flat. So the awareness of the smart speaker market for the general public will say is flat. Um, they did see an increase in ownership of smart speakers from 23 to 27% in 2020, which, which represents about 76 million people. Uh, similarly, the number of speakers in a given home went up from 2018 at 1.7 on average to two in 2019 to 2.2 in 2020. Speaker 1 06:59 So I think this trend is, is going at the same kind of trajectory that we saw it in the last few years. Folks are buying more speakers, but the overall kind of awareness of them is not going up a lot. Currently 55% of people own two or more speakers and their homes. And so I think as podcasters, this is a way that, that, that we can think about are we creating content that can be consumed as a family? Are we creating content that that can and should be consumed at home while people are, are uh, you know, doing the dishes or hanging out or you know, spending time with their families, things like that. The opportunity here from our perspective is thinking about environment specific podcast content. So, so someone's cooking dinner, they might say, Alexa, play, you know, my favorite cooking podcast. Uh, and hopefully that's you. Speaker 1 07:47 Or if they're getting ready to go to bed at night, they might want something really smooth and calming and they might say AMA, Amazon, play, um, the nighttime ritual podcast or whatever it is. And so I think that this is something that is really new in terms of mindset for us is to think about environmentally based podcasting and the consumption of our, of our listeners and consumption patterns of our listeners may be changing to say it's not just in the car on the way to work, which is what I think of most podcasts listening as because that's when I listen to most podcasts. But it could be at their homes and when they're doing things and they might have listening patterns that are contextually linked with kind of physically where they are in life. A Amazon Alexa is definitely kind of the, the King of the smart speaker world over Google home. Speaker 1 08:31 Uh, and so I think that in terms of submitting your podcast to directories, the, the two big ones in terms of smart speaker market are tune in, in any pod. Uh, if you're not in these, um, in these directories, then you could be missing out on a lot of smart speaker consumption. For your listeners. Moving onto social media. This is an area that I know a lot of our listeners spend a lot of their marketing efforts and rightfully so. I think specifically in certain niches, and we talked about this in some of our very early episodes, social media is a fantastic way to connect with your audience and grow your listenership, uh, and really kind of create that connection between the podcast, your audience and that ongoing two way dialogue that you can have with folks. Uh, and the interesting trend in growth with social media is Instagram not surprising. Speaker 1 09:18 I think for a lot of us that are kind of tuned into social media usage patterns, things like Facebook are mostly flat. Um, but Instagram is up from in 2018 36%, 2019 39% and in 2020 41%. And as far as our podcast goes, I think this gives us the justification to put a lot of our promotional content on Instagram. And the best one that we've seen is this in the form of audiograms and specifically at Castillo's with our integration with headliner creating these audiogram videos. To post on social media and especially on Instagram can be a really great way to connect with your audience, grow your listenership by, by showing them useful and interesting content that they then will go and check out your podcast afterwards. Uh, the newcomer to the block here is tick-tock, which is a kind of short form video social media platform. Speaker 1 10:09 It's a new player to the market but it's showing 11% share here, especially amongst the younger demographics. So if you have a large proportion of your audience that is in the younger demographic, say below 30, it might be worth checking out tech talk as a way for you to connect with your audience, uh, and share some promotional content there around your podcast content. We'll link to TechTalk in the show notes for this episode as well. <inaudible> dot com slash podcast in terms of messaging, the one that really jumped out at me was a WhatsApp growth in the kind of younger age group. And so in, in the infinite dial survey they had kind of three traunches of of age groups. One is 12 to 34, 35 to 55 and the 55 plus and they saw a growth in WhatsApp adoption in the 12 to 34 age group from 23% to 29%. Speaker 1 11:03 And so I think this is a really interesting way for us maybe to create that two way dialogue and ready access to you maybe in the form of like a WhatsApp group. So I think a lot of us think about like Facebook groups or Slack groups. Uh, and it might be time to think about a WhatsApp group for, for your audience or maybe a small percentage of your audience may be on an application only basis. Um, this would be a really high touch, intimate kind of way to connect with your audience. But if you're not on Slack, if you don't want to be on Facebook, uh, WhatsApp is obviously mobile first and could be a really good way to connect with your audience. Uh, I'm a member of a couple of pretty large WhatsApp groups and they're great. They can get really busy, but I think that as content graders, this is great. Speaker 1 11:44 I mean, this is what we're looking for is a way to connect with our audience really easily where they're already doing the rest of their content creation and engagement on a social basis. Especially now, right? A lot of us can't go see other people, can't go to the office, can't go to our local sports meetups or whatever. Um, and so maybe creating a WhatsApp group, especially right now is the thing to do is say, Hey, this is just where we're going to chat since we can't get together in person. Uh, WhatsApp is, is a great way to do that virtually instead of, instead of in person, maybe, maybe just right now, maybe in the future as well. Again, for the younger demographic, seeing what is probably a predictable good increase in live stream video gaming, um, year over year. And so I think if you're in this niche, this is something that's not surprising, um, but should give you a lot of confidence. Speaker 1 12:33 Stay cool. I'm going to stay in this niche and keep going with it. Uh, I think this is something that we'll continue to see growing year over year. And folks that are again in this niche are aligned with it for their content, should definitely consider, you know, staying the course and taking advantage of this trend. So the infinite dial survey is not just about podcasting but it's about online audio listening and this is things like podcasting, AMFM radio and other kinds of audio based content that that might not be podcasting specifically. Uh, and in this kind of general online audio listening category, the biggest growth driver in terms of demographics they saw was the 35 to 55 and the 55 plus, uh, genres. I think millennials and some of the younger folks where some of the early adopters of podcasting and some of the biggest champions of it. Speaker 1 13:19 Now we're starting to see as it becomes more mainstream, a bit of the older generations listening and becoming aware and consuming content online as opposed to traditional radio. And the two big platforms that have grown the most here are Pandora and iHeartRadio in turn. Again, in terms of kind of general online audio, so not specifically podcasting but just online audio. The newcomer that really surprised a lot of people is Amazon music. Uh, this is where I consume my audio. I, I don't do Spotify. I don't do Pandora, um, just for music. Um, but Amazon music is fantastic. If you're on Amazon prime, uh, you have more access than, than kind of regular Amazon, uh, subscribers. And so, uh, at this point, Amazon music constitutes 8% of all online audio listening. But if you have a smart speaker that goes up to 15%, I think this makes sense. Speaker 1 14:10 Uh, as we talked about before, folks could say, you know, Alexa, play me the Beatles or Alexa, play me the audience podcast. Um, and so it's just logical to think that if you have a smart speaker from Amazon that Amazon based content could be the way that you'll be consuming that specific to the 12 to 34 year old age group. It's not a surprise that Spotify is the big winner here with the highest growth, uh, percentage and gross growth since last year. And they're topping out at the percentage of people listening in the last week at 22% for Spotify. And so I think that, you know, the, the point here is if your, if your show is not on Spotify, get it on Spotify, right? You're missing obviously, you know, maybe a quarter of your addressable market, especially in the younger demographic. We'll include a link for how to submit your podcast to Spotify in the show notes for this episode if you haven't done it already. Speaker 1 15:02 If you're a dos customer, this is directly integrated into your account. It's just a one click submit and it's instantaneous. In terms of listening modalities, uh, you know, a lot of people listen to podcasts on their phones when they're exercising in the car or you know, taking a walk. The one place that I think a lot of people are looking to in the future is direct integration into cars. Uh, so podcasting live streaming or, or being downloaded directly into your, your cars, smart media system, uh, that hasn't happened yet. So it doesn't look like that is a modality adoption trend that we're seeing just yet. Uh, I do anticipate this happening in the future where platforms like Android or potentially Amazon or potentially Apple getting in with car manufacturers to put their products directly into the media systems and cars podcasting as a natural way to do that. Speaker 1 15:54 We're just not seeing it yet. And in fact, listenership, uh, via mobile phone is up from 41% to 45%. So again, it's, it's by far the biggest way that people listen to podcasts and in fact a listenership via mobile phone up from 41% last year to, in 2020, 45%. So this kind of confirms our suspicion that this is where people are consuming content, especially on the go is via their phone. So getting into the podcast specific numbers, uh, I know this is what everybody is here for. The trend of podcast adoption is continuing, which is great news for all of us. Uh, at this point, 75% or 212 million folks in the U S have heard of podcasting. Um, 55% up from 51% last year, uh, have listened to a podcast and that's 155 million people. Uh, and on a monthly basis, the number of people that said they listened to a podcast in the last month up from 32% at 37% or 104 plus million folks in the U S demographically on an on a gender basis, uh, up slightly for men from 36 to 39%, but up seven percentage points for women, uh, almost achieving kind of gender parody here from 29 to 36%. Speaker 1 17:07 Um, so I think for all the gals out there, um, this is a great opportunity for female hosted shows or female centric content to really serve this growth in listenership. Um, I, you know, I think a lot of women out there looking for content specific to, to them and their wants and desires and pains and needs and, uh, if you're able to serve that, I think that you're in a unique opportunity to, uh, to kind of ride this wave of, of a lot more women consuming podcasts. One of the big picture themes we talk about is podcast consumption being a zero sum game for our listeners. What I mean by this is there are only so many hours in a week that our listeners can tune into a podcast. Uh, this is again, most folks, it's exercising and commuting and maybe some time at home, uh, for everybody it's going to be a little bit different, but the idea is there is a fixed amount of time in our lives. Speaker 1 17:59 Um, and we'll say this is outside of coronavirus time, uh, that, that we typically listen to podcasts. And on average for the folks in the U S that is about six and a half hours a week. So, uh, and this number has been flat for the last three years. And so what we take away from this is if you are hoping to get new listeners to your show, you're going to do one of two things. One is to grow the number of people overall that listen to podcasts. So expanding the market from a listenership perspective or, and this is more difficult, taking away listeners from other shows. And we talked to Jack reciter from dark net diaries. Uh, he, he kind of mentioned the idea around this, which is that, you know, people are not going to listen to okay podcast, they're going to listen to great podcasts and they're going to turn okay podcasts off in favor of going to listen to another type of show because they only have so many podcasting hours in a week or podcast listening hours in a week. Speaker 1 18:55 And if your show is not great, they're going to go find another one. There's enough shows out there that, that people can, will be going to, to kind of find that next best show. Uh, and so for us as content creators, it's really kind of upping the game and the expectations for us a little bit to know that, you know, if I want to get more listeners, I need to make the pie bigger, if you will, or I need to steal a part of a pie piece away from someone else. And that's just another show which I think is more difficult. So the onus is on us as content creators and as kinda champions of this media to, to increase awareness of podcasting in general. Um, and that is probably the easiest way to translate into increased listenership for your show. And I think the last, you know, kind of short term thing to mention here again around Corona virus is that that people's listening patterns and their media consumption patterns in general have changed. Speaker 1 19:49 Thinking about myself and maybe think about how you're consuming media these days. And in fact, I spoke with someone who writes a very popular, uh, set of articles on medium. Um, and, and they said that unless coronavirus or Covin 19 is in the title that that people are not consuming it these days. Um, and so I think that, you know, for me, my media consumption is around, uh, Corona virus kind of locally and regionally where I am at globally. You're kind of how, how, you know, my country and other countries are doing. Um, and then, uh, a bit about around kind of the financial markets and what the economy is doing just because, you know, personally and professionally, it impacts and impacts me. And I think that's a lot of people and I don't have, again, talking about like consumption time of media. I don't have a lot more physical time and I don't have a lot more kind of emotional energy to consume other, other types of, of content these days. Speaker 1 20:42 So, uh, most of my media consumption is around coronavirus and what it means for me and my family and our business. And so I think if, if you're looking to create new content right now today, um, it doesn't necessarily have to be around coronavirus specifically, but I think people are kind of in news mode and maybe more frequent updates. Uh, so, so if you're able to create content about, you know, Corona virus or its effects on people socially in your area, that that might be a good, uh, thing to look at. So I really enjoyed watching the infant Adele presentation from the folks at Edison research and try and digital will link to the full webinar replay in the show notes for this episode as well. So you can check it out. But I wanted to, to kind of pull away some of the things that I found most interesting in terms of the, the changes in the trends and consumption of podcast and kind of on my online media consumption across the board and specifically what we think it means for us and for you as, as podcasters. Speaker 1 21:44 So, so I hope you found that helpful. And again, we are going to be answering questions in our next podcast episodes. The next episode is going to be a Q and a episode. If you have questions for us about podcasting, anything goes, shoot us a message. Hello at <inaudible> dot com Twitter at <inaudible> HQ or on our Facebook page. Just drop us a note there. We'd love to hear from you and answer any questions you have. As always, if you're enjoying the show, we would love for you to share it with someone who you think would enjoy it as well. Just kinda helps a, as we talked about growing the pie, increasing awareness for podcasting, and hopefully getting more folks into this awesome medium. I hope everyone out there is happy and healthy and safe. I know these are challenging times. Uh, we will get through this, uh, and there will be a bright sunshine on the other end. I think it just takes a little bit of time. So, uh, best of luck to everybody and if we can do anything to help, please let us.

Other Episodes

Episode cover

October 29, 2021

Let's put on a show

Why do I want to start a podcast? What should my podcast be about? What do I want to get out of podcasting? These are the questions we’re talking about today on Audience.  Peter Link, CEO of Watchfire Music, joins us today, to talk about how to put on a good show. Peter goes over his process from concept to post-production, and how he uses his experience as a composer and lyricist when he produces his podcast, Scattershot Symphony. He also talks about how podcasting has helped him and why he loves it so much.  If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Why it is all about the story Using your favorite podcasts as inspiration How to bring your unique spin to a podcast The importance and power of a title How to repurpose your material for use in a podcast The curation of a concept for an episode Writing for the ear and performing a narration Resources/Links: Watchfire Music: https://watchfiremusic.com/ ...

Play

00:19:33

March 12, 2020

10 Absolutely Best Podcast Interview Questions to Ask

In this episode of Audience, we’re taking a break from interviewing to talk about…interviews, and help you come up with podcast questions to ask during your podcast interviews.  Being a good interviewer often means asking thought-provoking podcast interview questions but what does that mean?  To answer that question, we’re taking a step back and look at how to interview someone for a podcast. From the prep work to coming up with a list of questions you should consider asking, this is a comprehensive look at how to generate a great podcast interview. If you’re using Kai’s tips from our last episode, you’re hopefully already booking new guests for the show. So let’s get to showing you how to come up with questions that will spark engaging conversations with your guests. But let’s get something out of the way first… Why the Questions You Ask Matter So Much? As a podcast host and the interviewer, it’s your job to make the guest feel comfortable. You want them to tell stories that they haven’t divulged in other interviews, after all. You want them to open up, and share information that’s going to resonate with your podcast audience, be it emotionally or intellectually. To do this, you need to ask questions that guide the guest to immediately talk about the emotional parts of their story and skip over the pieces they’ve said on repeat.  These responses are more likely to tug at your audience’s heartstrings, keeping them on the edge of their seat until the final minute of the show. But there’s another side to this too.  You see, great questions make up for amazing stories you can tell too.  Every time a guest on your podcast answers a question is ...

Play

00:20:42

Episode cover

September 16, 2021

Podcasting with Friends

On this episode of the Audience podcast, Stuart talks about a different type of podcast. While most of the Audience podcast episodes focus on podcasts and podcasters who want to glean financial value and brand awareness from their work, other podcasts originate from a group of friends hanging out.  Today, Stuart focuses on a few podcasts which have started off that way. Renee from the ConspiraTea Podcast and Gavin from the What Kind of Monster Are You Podcast share their formula for success and how their podcasts have helped their friendships evolve. This begs the question, do you and your friends have a podcast in you? If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: The effectiveness and challenge of gleaning value from podcasts The different approaches to podcasting ConspiraTea: Starting a podcast...that already existed outside of podcasts ConspiraTea’s research process and how to create a podcast that feels like a conversation How improv and podcasting with friends are similar  What Kind of Monster Are You: Turning conversations into podcasts ...

Play

00:14:58